Marketing & Business Development Manager

Marketing & Business Development Manager Are you passionate about marketing, strategic communications, and building brand presence?

Larkin Hoffman is seeking an energetic and collaborative Marketing & Business Development Manager to join our growing team.

In this role, you’ll work closely with the Director of Marketing and Business Development, attorneys, and firm leadership to generate innovative and effective marketing strategies—including the development and execution of compelling content—to elevate our brand and drive business development success.

We are looking for a strong writer who can assist attorneys and the firm with crafting engaging social media posts, insightful blogs, impactful op-eds, and managing media relations to enhance our visibility and thought leadership.

You will also help coordinate events and assist with trade show activations and speaking engagements.

You will coach attorneys on business development best practices and fostering relationships to support the firm’s reputation.

If you’re a collaborative self-starter with a commitment to excellence, a passion for client service, and exceptional writing skills, we invite you to apply and help shape the future of Larkin Hoffman.

Larkin Hoffman is motivated to attract and retain talented and diverse professionals into our growing firm and is committed to training and professional development.

We continuously undertake strategic efforts to advance diversity and foster a respectful, equitable, and inclusive workplace.

Working at Larkin Hoffman also has the benefit of being in a prime office location outside the downtown core at Normandale Lake Office Park in Bloomington, MN for easy access with complimentary parking.

Duties & Responsibilities :

• Owns strategic marketing initiatives for departments and practice groups as assigned.
• This person is responsible for every point of this strategy – from ideation to execution.
• Primary point-person on providing support to attorneys and practice areas with marketing, business development and communications strategies and content generation that can be used in a variety of platforms resulting in client attraction, retention, enhanced brand recognition, and increased exposure and opportunities for the firm.
• Responsible for the creation, pitching, editing, and posting of communications that include, but not limited to, social media, Op-Ed’s, blogs, media outreach, awards and press releases.
• Coordinate Firm-wide and Department / Practice-specific events to promote Larkin Hoffman attorneys and brand.
• Coordinate trade show activations with attorneys and Departments / Practice Groups as assigned.
• In consultation with the Director of Marketing & Business Development, conceive ideas, monitor trends within the industry, and formulate effective marketing strategies for the firm while developing in-depth knowledge of the firm’s practice groups, firm experience, and clients.
• Collaborate with the departments and attorneys on identifying potential speaking, publication, and professional organization outreach opportunities within appropriate subject matter areas.
• Coach attorneys on business development best practices with their individual, their department’s and the firm’s overall business development strategies in mind.
• Enhance the external communications and relationships of the firm by working with management, attorneys, and department colleagues on the development of ideas, engagement, outreach plans, and delivery through identified channels while maintaining the integrity of the firm’s reputation and brand.
• Primary liaison with external partners with the goal of driving cohesive messaging and enhancing Larkin Hoffman’s brand presence both internally and externally while cultivating these relationships.

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