Custom Research Director

Job Description

Job Description

Director, Custom Research

Location – NYC

Data-Driven Research and Insights

MarketCast combines the power of research, technology, and data science to help marketers and researchers maximize their advertising impact and unlock brand Fandom.

Our data and insights guide critical marketing decisions, helping brands determine which fandom audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms. Today our clients represent the biggest names in entertainment, tech, consumer brands, and sports and video games, and our impact touches the lives of billions of people around the globe.

#FandomIsOurJam

We’re looking for :

• Someone who is excellent at managing insights projects from start to finish.
• Folks who can see data and tell a story, who knows how to find actionable insights and how to move beyond basic reportage approach.
• Someone who can mentor junior team members on every stage of the research process and who is not afraid to roll up their sleeves and jump in.
• Loves building client relationships – we believe business is about people and relationships, in and out of the research project.
• Team player – we are stronger together. We value whatis accomplished and how we work together as a team to achieve results.
• Creative thinker, curious mind, strategic brain and strong communicator.
• Strong communicator – written and verbal. Being able to find the right words to articulate the question, the story, and everything in between well.
• Someone interested in tech, telco, retail, healthcare, and CPG brands.

It’ll be helpful if you have :

Benefits and Perks :

Our Vision :

We are creating the most tech and data-forward research business on the planet, where primary research, AI, and big data work together to solve complex marketing, content, and product development challenges.

Our Values : Radical Candor

Caring personally while challenging directly – offering feedback that is honest and clear but always rooted in genuine empathy and respect for the individual.

Client Obsession

Maintaining an unwavering focus on understanding and exceeding client needs and expectations, consistently delivering value, and building lasting partnerships through proactive communication, responsiveness, and a relentless commitment to client success.

Unmatched Expertise

A level of deep, specialized knowledge and skill that exceeds industry standards, allowing delivery of innovative, tailored solutions to complex client challenges driving superior outcomes. Fostering growth for our talent and establishing a reputation for excellence.

Our Vibe :

We are social scientists, data geeks, brand junkies, and movie fanatics. We obsess on audience segments, norms, models, and methodologies. This passion transforms client problems into breakthroughs and investments into impact.

At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out : www.marketcast.com

Legal Notices :

MarketCast is an equal opportunity employer, and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal-opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Per the pay transparency law, the hiring compensation for this position is $122,000 to $128,000. As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skill set, and any other factors MarketCast considers relevant to the hiring decision.

In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees. MarketCast offers employees a holistic and wide array of benefits such as subsidized medical, dental and vision, enhanced mental health resources (Modern Health), free access to the HealthJoy, Everyday Inclusion, and Calm Apps, 401K match from day one, “freedom time off”, career and personal growth outlets, such as Coursera, and two free monthly movie tickets. All benefits are subject to eligibility requirements and the terms of our official plan may be modified or amended from time to time.

CCPA NOTICE : In accordance with the California Consumer Privacy Act, please note that we collect some or all the below categories of personal information from you as part of the application process and use it for the purposes indicated. Category of Personal Information : 1. Name, Contact Information (phone, email, address) Purpose : To be able to contact you 2. Information on work history and education Purpose : To be able to assess qualifications for the role 3. Race / ethnicity information (optional) Purpose : To comply with governmental reporting obligations 4. Veteran and military Status (optional) Purpose : to comply with governmental report