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Go-to-Market (GTM) Engineer / Campaign Manager / Strategist
Go-to-Market (GTM) Engineer / Campaign Manager / StrategistLaborintos • Buffalo, New York, .US
Go-to-Market (GTM) Engineer / Campaign Manager / Strategist

Go-to-Market (GTM) Engineer / Campaign Manager / Strategist

Laborintos • Buffalo, New York, .US
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Contamos con un equipo sólido y robusto de consultores especializados en búsqueda y selección de personal, así como en consultoría en diversos temas asociado al Talento Humano en múltiples sectores y países, garantizando de esta manera la prestación de un servicio oportuno y resolutivo a cada una de las empresas que nos confían la selección y / o el entrenamiento de sus profesionales.

Actualmente sumamos más de 10 años de experiencia en el manejo de procesos, tanto individuales como masivos, a nivel local y regional.

Position : Go-to-Market (GTM) Engineer / Campaign Manager / Strategist

Location : Remote (Location Flexible) - EAST working hours

We’re seeking a proactive and detail-oriented GTM Engineer to drive the technical execution of client campaigns. In this role, you’ll own targeting, copywriting, sequencing, deliverability, experimentation, and reporting—ensuring every campaign is optimized to deliver results.

You’ll work directly with clients through weekly calls and ongoing updates, serving as a subject-matter expert within a dedicated pod (1 CSM + 2 GTMs). While Relationship Managers focus on renewals, you’ll be responsible for campaign performance, client satisfaction, and day-to-day problem-solving.

Your Responsibilities Will Include :

Targeting & ICP Development

  • Translate client goals into a targeting matrix
  • Build, enrich, and maintain high-quality prospect lists.
  • Apply suppression rules to maintain clean, compliant targeting.

Cold Email Copy & Messaging

  • Write, test, and refine cold email copy (subject lines, openers, CTAs, bumps).
  • Develop multi-angle narratives : ROI-driven, compliance-driven, social proof,

    • competitive wedge, etc.

  • Implement personalization at scale (snippets, dynamic variables, micro-references).

    • Sequencing & Execution

  • Design multi-touch sequences with proper cadence, volume safeguards, and reply

    • handling paths.

  • Ensure smooth handoff to client SDR / AE teams for qualified replies.

    • Deliverability & Infrastructure

  • Configure and manage sending domains, DNS (SPF / DKIM / DMARC), mailboxes, and

    • warmups.

  • Proactively monitor bounce / spam rates and inbox placement.
  • Implement remediation strategies to keep deliverability green at all times.

    • Experimentation & Optimization

  • Run structured A / B / n tests across subject lines, hooks, CTAs, and timing.
  • Maintain an experiment backlog and roll proven winners into playbooks.
  • Document learnings to standardize outbound best practices.

    • Client Communication

  • Join weekly client meetings with Relationship Managers to present performance, tests,

    • and next steps.

  • Provide Slack + Intercom updates : key metrics, experiments, and recommendations.
  • Act as the technical POC for campaign-related client questions.

    • Analytics & Reporting

  • Track KPIs : opens, reply rates (positive / neutral / objection), meetings booked,

    • deliverability health.

  • Provide weekly performance reports inside HubSpot and client Slack.
  • Surface objection / reply trends and market insights to inform broader GTM strategy.

    • Pod & Cross-Functional Collaboration

  • Work within a pod structure (1 CSM + 2 GTMs, ~20–25 clients per pod).
  • Align campaigns with CSMs to support retention and renewal strategies.
  • Collaborate with Product / Leadership to feedback market insights.

    • Requirements

  • 2–5+ years running outbound / cold email campaigns or B2B growth ops.
  • Experience scaling campaigns to 10k- 100k + emails / month.
  • Proven ability to improve reply and meeting rates through copy + targeting iteration.
  • Hands-on with tools like Instantly, CLay, Apollo, HubSpot, salesforce, pipedrive
  • Strong grasp of deliverability (SPF / DKIM / DMARC, warmup, reputation).
  • Excellent copywriting & communication skills — able to explain campaign choices

    • clearly to clients.

  • Analytical, process-driven mindset : comfortable turning data into actionable

    • improvements.

  • Formal academic credentials are not required;

    • Location : Remote (Location Flexible) - EST working hours

    Hours : 8 a.m. to 5 p.m. EAST

    Contract type : Contractor

    Why Join Us

  • Be the engine behind outbound success for fast-growing B2B companies.
  • Competitive pay + career growth opportunities.
  • Work remotely with a global, high-performance team.
  • Shape and scale the outbound playbooks defining the future of sales automation.
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