Senior Manager of Ecommerce Merchandising

Exciting opportunity to lead marketing strategy and execution for LG’s largest home appliance category!

Are you Entrepreneurial? Consumer-centric? Have a high digital acumen?

If you thrive in a highly visible, dynamic, fast-paced environment, and are looking to make an impact, create best-in-class marketing content, and build a strong culture, then come join the LG home appliance team!

GENERAL DESCRIPTION

We are currently seeking an E-commerce Merchandising Senior Manager to join our dynamic marketing team in Englewood Cliffs, NJ. This position is an onsite position. Monday - Friday at our North America HQ in Englewood Cliffs, NJ across from NYC You'd be responsible for developing and managing comprehensive communications programs and plays a pivotal role in implementing integrated marketing communications plans that drive business segments.

Job Title: E-commerce Merchandising Senior Manager

LG Electronics is seeking a strategic and results-driven E-commerce Merchandising Senior Manager to drive the overall strategy, planning, and execution of product merchandising of the home electronics categories on LG.com. This role will ensure that the online shopping experience is compelling, intuitive, and optimized for conversion and revenue growth. The ideal candidate will have a strong understanding of digital merchandising, user experience, and data analytics. The candidate must be able to build strong relationships, effectively navigate ambiguity, and make decisions based on customer experience and business objectives.

RESPONSIBILITIES

Merchandising Strategy

• · Develop and implement the merchandising strategy for the TV and audio visual categories to achieve online sales goals· Drive eCommerce sales through innovative, effective and profitable marketing/merchandising programs and strategies· Align online merchandising efforts with overall company goals, seasonal demand and product launches.· Optimize product placement and categorization for improved discoverability and navigation.

Promotions and Campaigns

• Collaborate with ecommerce sales teams to design and execute effective online promotional campaigns and (exclusive/early) product launches to achieve revenue goals
• Develop sales, marketing and campaign strategies for seasonal selling programs, new product launches, etc. for the assigned categories
• Evaluate the effectiveness of promotions and adjust strategies to maximize ROI.
• Develop strategic program briefs to drive impactful campaign planning and on-site merchandising.

Data Analysis and Optimization

· Analyze sales data, customer behavior, and web analytics to identify trends and opportunities.

· Use insights to make data-driven decisions for improving product assortments, promotions, and merchandising tactics.

· Monitor key performance indicators (KPIs) and implement strategies to enhance conversion rates and average order value.

· Identify opportunities for improvement and recommend actionable strategies based on data findings.

· Work with analytics team for deeper analysis as needed.

Customer Experience

· Drive continuous improvement of the path to purchase journey to increase conversion rates

· Utilize data-driven insights to identify opportunities for improvement in functionality, navigation and overall user experience.

· Collect and analyze consumer insights to help develop the sales funnel and product roadmap that delivers a best-in-class online user experience

· Run test and learn initiatives to drive aggressive business goals.

· Provide valuable market intelligence by frequently documenting and analyzing the merchandising and product strategies of best-in-class eCommerce companies

QUALIFICATIONS

· Minimum 7-10 years of experience in online merchandising or related work experience.

· Knowledge of eCommerce best practices and trends and digital marketing tactics (SEO, SEM, Email, etc.)

· Experience with e-commerce platforms (e.g., Shopify, Magento) and content management systems.

· Ability to work in a fast-paced environment and manage multiple priorities.

· Creative mindset with a keen eye for detail and aesthetics.

· Entrepreneurial, passionate about consumer experience and savvy about managing business goals.

· Strong interpersonal and relationship management skills & ability to work with cross-functional teams and key stakeholders.

· Strong analytical, problem solving, and decision-making skills.

· Excellent communication skills (verbal and written) and comfortable presenting in large groups to executives.

· Ability to adapt in a fast-paced collaborative environment

· Strong proficiency in Microsoft Excel and PowerPoint.

· Bachelor’s degree in related field required