VP, Product Marketing

Via is using technology to transform transportation around the world. From changing a single persons daily commute to reducing humanitys collective environmental footprint weve got huge goals.

As Vice President of Product Marketing youll lead the global Product Marketing function and translate the value of our platform and multiple products into compelling narratives and gotomarket (GTM) strategies in order to build Vias reputation and drive growth. This is a great opportunity to make the technology behind public transit transformation exciting and tangible for our key buying audiences. The role is both strategic and hands-on - creating excitement for Vias product story and bringing it to life in ways that are clear compelling and differentiated.

You will partner with product engineering sales the broader marketing team and other Via functions to understand the intricacies of the Via business and ensure our value propositions resonate with our key audiences. The role reports to the Chief Marketing Officer and is based in our New York headquarters.

What Youll Do :

• Craft Vias product narrative by creating clear differentiated and exciting messaging and positioning across our portfolio of products (Remix Via and Citymapper).
• Partner with Product leadership to align roadmaps with customer needs and market trends while ensuring all go-to-market plans are grounded in deep product understanding.
• Lead product launches that inspire customers and drive growth including narrative development and execution across key touchpoints.
• Enable GTM teams to win by delivering messaging playbooks and demos that improve close rates win rates and deal velocity.
• Collaborate with Communications to create narratives and messages that influence Vias media coverage analyst reports and market perception.
• Collaborate on content strategy to deliver high-impact materials that engage buyers from awareness through decision.
• Advance thought leadership by creating compelling content and engaging in speaking opportunities that reinforce Vias position as the category leader.
• Establish and track OKRs and KPIs for team performance launch outcomes and GTM effectiveness using those insights to continuously improve.
• Create replicable tools and processes to support efficiency and scale.

Who You Are :

Compensation and Benefits :

Were Via and we build technology that changes the way the world moves. Were driven by a simple mission : to create modern and efficient public transportation systems that provide far greater access to jobs healthcare and education. With our best in class suite of products we make transit thrive.

Our teams of world-class engineers data-scientists product managers operations specialists marketers transit experts and more bring cutting-edge AI-powered software and innovative technology-enabled operations to our partners across the globe. Founded in 2012 Via builds solutions to digitize automate and enable data-driven decision making for entire transportation networks; fixed-route buses microtransit paratransit school buses autonomous vehicles and more.

If youre excited to be at the forefront of modernizing the future of transportation are up for solving tough problems and willing to become / already are a transit nerd we are the place for you. Even if your past experience doesnt align perfectly with every qualification in the job description for this role we encourage you to apply. You may be just the right candidate for this or other opportunities.

Ready to join the ride

Via is an equal opportunity employer.

Required Experience :

Exec

Key Skills

Access,Accomodation,Electrical Commissioning,Customer Support,CRM,Application Engineering

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 230000 - 270000