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Demand Generation Manager
Demand Generation ManagerVirtualVocations • Baton Rouge, Louisiana, United States
Demand Generation Manager

Demand Generation Manager

VirtualVocations • Baton Rouge, Louisiana, United States
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

A company is looking for a Demand Generation Manager to enhance their digital marketing efforts.

Key Responsibilities

Execute and optimize global digital ad campaigns and manage external agencies

Design and optimize email nurture paths based on performance metrics

Collaborate with Marketing Operations to ensure effective lead capture and support buyer journey strategies

Required Qualifications

8+ years of experience in digital marketing and demand generation, with 2-3 years in IT / software

Strong analytical skills with a track record of data-driven decision-making

Understanding of the Buyer Journey and marketing lifecycle stages

Experience managing budgets and working with external digital advertising agencies

Familiarity with Salesforce and Marketo

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Demand Generation Manager • Baton Rouge, Louisiana, United States

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