Sales Representative

Sales Representative

Burma Love Foods is seeking a proven Sales Representative with a strong track record of closing new business and converting opportunities into measurable revenue across foodservice, distribution, and retail channels.

This role is primarily focused on new business development (90%), with limited operational and account support responsibilities (10%) to support continuity when needed.

This position is ideal for a hunter with deep food industry experiencesomeone comfortable calling on large regional and national retailers, distribution partners, and independent food businesses, while also confidently walking into restaurants and small shops to build relationships.

The ideal candidate has experience selling through food distributors, regional or specialty wholesalers, or directly into foodservice and retail accounts, with a strong understanding of how buyers and operators make purchasing decisions.

Key Responsibilities :

• Prospect, develop, and close new business across :
• Large retail accounts, including regional chains, multi-chain independent retailers, and specialty grocery / grab-and-go markets
• Distribution partners (such as Sysco, US Foods, Bi-Rite Distribution, or similar food distributors)
• Restaurants, cafes, and foodservice operators (a wide range of foodservice operators, including independent and multi-unit restaurants (casual through full-service), chef-driven and globally inspired concepts, catering and hospitality groups, corporate and institutional foodservice, and emerging models such as commissaries, meal prep companies, and ghost kitchens)
• Execute outbound sales strategies to drive new revenue, new product placements, and geographic expansion
• Call on a wide range of customersfrom large corporate buyers to owner-operators
• Build strong relationships with buyers, chefs, operators, and key decision-makers
• Present products, pricing, and value propositions tailored to each customer and channel
• Lead product tastings, in-store visits, restaurant drop-ins, and sales meetings
• Negotiate pricing and terms in alignment with company strategy
• Collaborate with internal teams to ensure smooth handoff to the Sales Director, who owns ongoing account management and onboarding
• Track pipeline activity, opportunities, and performance against growth goals
• Represent the brand at industry events, tastings, and trade shows as needed
• Monitor market trends, competitive activity, and customer feedback to identify growth opportunities

Sales Operations & Coverage Support (Approx. 10%) :

Note : This role does not own long-term account management. Ongoing account management and onboarding are led by the Sales Director.

Required Skills and Qualifications :

Highly Preferred Skills and Qualifications (Food Service) :

Skills & Attributes :

Compensation :

Reasons why youll love your job :

Equal Employment Opportunities (EEO) : Burma Food Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics and other protected classes. We also consider qualified applicants with arrest and conviction records, consistent with legal requirements. In addition to federal law requirements, Burma Food Group complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company operates.