Director of Marketing

Description:

About ProEdge Dental Water Labs:

ProEdge Dental Water Labs is a team of selfless builders. By putting our focus on the success of customers, we've created a healthy, quickly-growing, and dynamic company. Our ~60 team members have taken on a significant challenge: transform compliance in the dental practice – often a distinct pain for our customers – into a culture of shared purpose for the safety of patients and staff. By keeping our promises and developing value-based solutions, we've created an emerging brand in dental.
Because of that, at ProEdge “good work” is table stakes. What we’re building requires something rarer from its leaders: those who choose the harder path for the sake of the team, who continue to grow even when they’re already good, and who bring the kind of relentless pursuit of delivering concrete value to the customer, not just building a stronger resume. This is a place for low-ego, high-agency, problem-solvers who think deeply and execute to excellence.
If you’re looking for a role where you can own meaningful problems, build with a great team, and transform an entire category through trust... keep reading.

Director of Marketing Opportunity:

ProEdge is seeking a Director of Marketing to lead our marketing vision—elevating us from a leading single-category manufacturer to the most trusted partner in dental compliance solutions over the next three years. This leader will own impact throughout the customer journey, from positioning to campaign strategy, creative development, multi-channel execution, performance measurement, and continuous optimization.
This is a senior leadership role in a fast-growing organization. You’ll own the stewardship of a deeply purposeful brand, establishing full lifecycle marketing systems that drive customer expansion and retention, innovating tribe-building campaigns and educational resources, and directing a team of creative marketers hungry for impact.
If you're an ambitious purpose-driven leader who can't stand uninspired templated marketing while leading with true humility, transparency, and collaboration... keep reading.

Success Looks Like:

1. Stewarding a differentiated brand purpose and market conversation that builds deep resonance and trust, sustaining customer NPS above 50.
2. Architecting full customer lifecycle marketing system, generating 4X current annual new qualified lead pipeline in 18 months.
3. Positioning ProEdge as the go-to educational authority in our product categories, with external brand health metrics showing us as top 3 most credible partners in 36 months.
4. Achieving 25%+ YoY growth in subscription attributable to marketing initiatives in either new customer acquisition or account expansion by 18 months
5. Forging marketing-sales alignment through joint ownership of revenue objectives, achieving 85%+ sales satisfaction with enablement support
6. Leading marketing’s contribution to driving accelerated market share growth in water treatment (2X) while maintaining dominance in water testing over next 3 years (supported by new products)

The Toolkit You'll Bring:

• Strategic – Candidate translates vision into strategy, creating effective team, processes, and plans
• Results – Candidate has a strong record of compelling customers and organizing teams
• Collaborative – Candidate seeks out others' ideas and critiques, while not needing consensus
• Entrepreneurial Grit – Candidate works hard, gets hands dirty, and moves things forward even with setbacks
• High standards – Candidate is unsatisfied with uninspired content or check-the-box brand experiences

Who You'll Be (in real life):

• Humble – Candidate is team-first and self-improving
• Transparent – Candidate tells the truth even when it may put them in a vulnerable position
• Customer-obsessed – Candidate makes the customer the central focus of their entire process
• Discerning – Candidate makes consistently wise decisions
• Smart - Candidate can clearly communicate their thinking

A Note About In-Office Requirement:

This is an in-office leadership role with a core schedule of 8:00 AM – 5:00 PM, Monday through Friday. ProEdge genuinely cares about the health of all team members. All of us are real people with real lives – appointments, kids get sick, moments at home we wouldn't dare miss, or the every-so-often need for a deep focus day away from the pop-ins. We’re a team that supports each other, including when those realities pop up, and offer overflowing flexibility.

That said, being a senior leader at ProEdge means you’re one of the main keepers of our culture and alignment and that happens best when you’re here, shoulder to shoulder with your team, the bulk of the time. Remote leadership doesn’t deliver the same magic for us. We’re looking for someone who genuinely enjoys being part of an in-person leadership team and wants to help shape our culture in the every day.

Salary & Benefits:

• Salary range of $170,000 to $210,000 plus annual bonus based on performance/profitability
• Company paid medical/vision/dental premiums for Employees with flex options
• 4% Pre-Tax Employer Match 401k
• Accrued Paid time off (PTO) earning up to 4 weeks annually
• 9 Paid holidays

Requirements: