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Lead Marketing Strategist
Lead Marketing StrategistChrist's Church of the Valley • Peoria, Illinois, USA
Lead Marketing Strategist

Lead Marketing Strategist

Christ's Church of the Valley • Peoria, Illinois, USA
[job_card.variable_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Leadership Development

  • Mentor equip and develop marketing team members creating a culture of clarity excellence and ownership.
  • Champion a collaborative team environment that values innovation accountable execution and personal growth.
  • Help shape and reinforce healthy team rhythms boundaries and communication patterns.

Marketing Strategy & Channel Ownership

  • Develop full-funnel marketing strategies across social digital email paid media SEO out-of-home and traditional channels.
  • Leverage HubSpot to support email marketing strategy landing page creation audience segmentation and campaign optimization.
  • Maintain an informed understanding of industry trends while keeping a pulse on church-specific communication best practices.
  • Contribute to the ongoing evolution of big C church marketingensuring CCV remains a leader not a follower.
  • Lead app promo strategy including feature awareness engagement campaigns and cross-channel promotion.
  • Manage website content updates structure messaging alignment and ongoing content improvements.
  • Social Media Strategy

  • Architect and oversee social strategies that engage our communities elevate ministry stories support campuses and reflect CCVs personality.
  • Partner with social creators and community managers to ensure content aligns with brand guidelines church mission and platform best practices.
  • Paid Advertising & Media Planning

  • Lead strategy and budget management for paid social search display OOH and traditional media buys.
  • Evaluate campaign KPIs optimize for ROI and deliver measurable growth across awareness engagement and ministry participation.
  • Manage vendor relationships and external media partners to ensure high-quality execution.
  • Ministry & Seasonal Campaigns

  • Collaborate with ministry campus and central teams to build strategic campaigns that support baptisms events classes outreach initiatives giving seasons and more.
  • Ensure each campaign communicates clearly meets ministry objectives and aligns with CCVs overall marketing calendar and messaging pillars.
  • Own and execute the annual master marketing calendar ensuring alignment across ministries strategic timing and long-range planning.
  • Project Management & Execution

  • Work closely with project managers to shepherd initiatives from ideation through delivery.
  • Help define goals deliverables timelines and creative needs for campaigns and asset packages.
  • Ensure all work is delivered on time within budget and aligned with quality expectations.
  • Creative Collaboration

  • Interface daily with the Creative Teamcasting vision shaping briefs and ensuring assets support the strategy.
  • Champion CCVs brand voice visual identity and storytelling approach.
  • Encourage bold creative thinking that supports clarity mission and impact.
  • Write scripts for videos announcements campaigns and key church moments to ensure message clarity and emotional resonance.
  • Internal Communications

  • Help build and maintain internal communication rhythms that keep staff campuses and leaders informed of upcoming events strategies and key pivots.
  • Ensure clarity between central marketing and distributed ministry teams.
  • Vendor & Contractor Oversight

  • Source evaluate and oversee outside creative vendors contractors and production partners.
  • Ensure all outsourced work aligns with CCVs standards and integrates smoothly into internal workflows.
  • PR & Community Awareness

  • Support PR efforts including message development media relationships press coordination and reputation management.
  • Contribute to strategies that enhance CCVs presence in the broader Phoenix and global church community.
  • Volunteer Development & Content Capture

  • Partner with the VA team to scout recruit and develop volunteers for content capture community engagement social support and event coverage.
  • Build clear processes for training quality expectations and ongoing involvement.
  • Qualifications :

  • Bachelors degree in Marketing Communications Business or a related field.
  • Proven experience in marketing strategy project management or multi-channel campaign leadership.
  • Strong leadership and team-building skills with experience developing high-capacity staff or volunteers.
  • Deep understanding of social media digital marketing and paid advertising.
  • Comfortable managing multiple concurrent projects in a fast-paced environment.
  • Excellent communication problem-solving and decision-making skills.
  • Creative thinker with strong strategic instincts.
  • Strong copywriting skills across digital print video and storytelling formats.
  • Experience with HubSpot for email marketing landing pages workflows and campaign analytics.
  • Experience managing website content CMS workflows and user-focused messaging.
  • Experience writing scripts for video announcements and promotional content.
  • A personal passion for CCVs mission culture and the advancement of the church.
  • Character & Chemistry

  • Alignment with CCV core values :
  • Commitment to Excellence-We bring our best every time.
  • Heart for Evangelism-We will risk it all to reach one more.
  • Radical Generosity-We steward all things with open hands.
  • Integrity-We commit to zero gap between what we say and do.
  • Servant Attitude-We put others before ourselves.
  • Teamwork-We are fiercely committed to the power of teams.
  • Fully engaged (or willingness to) in CCV Next Steps :

  • Baptism-by immersion at an age of decision
  • Worship-regularly attend CCV service with family
  • Connect-participation in CCV small group
  • Serve-volunteer somewhere within a CCV ministry
  • Give-returning at least a full 10% tithe to the local church CCV
  • Additional Information :

    All your information will be kept confidential according to EEO guidelines.

    General Information

    The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties responsibilities and skills required of employees. CCV Leadership reserves the right to revise the position its job functions minimum qualifications and other aspects of the position in any way at any time.

    Remote Work : No

    Employment Type : Full-time

    Key Skills

    Administrative Skills,Facilities Management,Biotechnology,Creative Production,Design And Estimation,Architecture

    Experience : years

    Vacancy : 1

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