Salesforce Marketing Cloud Engineer

Genesis10 is seeking a Salesforce Marketing Cloud Engineer for our client in the wealth management industry. This Direct Hire position offers locations in Plano, TX, Tampa, FL or Camus, WA. W2 Status : Only candidates available and ready to work directly as our client’s employee will be considered for this position. NO current or future sponsorships are available for this position. Description : As Salesforce Marketing Cloud Engineer, you will report to the Application Development Group Manager and oversees platform administration, technical implementation and advanced feature development across the Marketing Cloud ecosystem. You will be hands-on with day-to-day platform management while also implementing sophisticated solutions using Data Cloud, Personalization, and core Marketing Cloud functionality. Responsibilities : Oversee data extensions, publication lists, and subscriber management Monitor platform health, system limits, and usage metrics Implement security best practices and manage authentication settings Maintain integrations with Salesforce CRM and third-party systems Troubleshoot platform issues and coordinate with Salesforce support when needed Build email campaigns using Email Studio and Content Builder Develop responsive email templates using HTML, CSS, and AMPscript Create dynamic content and personalization within email campaigns Implement advanced segmentation and targeting strategies Configure and manage triggered sends and transactional emails Optimize email deliverability and monitor sender reputation Design and build customer journeys using Journey Builder Implement marketing automation workflows and triggered campaigns Configure entry sources, decision splits, and engagement paths Set up journey analytics and performance monitoring Optimize journey performance based on engagement metrics Configure and manage data ingestion from multiple sources Design and implement data model objects (DMOs) for customer data Set up identity resolution rules and unified customer profiles Build audience segments and activate them across marketing channels Write SQL queries for data extraction and segmentation Monitor data quality and implement validation processes Maintain data streams and troubleshoot data flow issues Configure Einstein Personalization recommendations and predictive models Implement real-time personalization and content decisioning Build personalized experiences across email, web, and mobile channels Write and maintain AMPscript for dynamic content and personalization Create and manage SQL queries for data segmentation and reporting Build and maintain API integrations using REST and SOAP Requirements : 5+ years of hands-on experience with Salesforce Marketing Cloud Strong proficiency in AMPscript, HTML, CSS, and SQL Experience with Email Studio, Journey Builder, Content Builder, and Automation Studio Knowledge of Salesforce Data Cloud and Personalization (or similar CDP / personalization platforms) Experience with API integrations (REST / SOAP) Deep understanding of Marketing Cloud data architecture and data extensions Experience with subscriber management and data relationship models Knowledge of Marketing Cloud security and permission structures Understanding of Einstein AI capabilities and machine learning concepts Familiarity with mobile and push notification capabilities (Mobile Studio) Salesforce Marketing Cloud certifications (Email Specialist, Administrator, Developer, or Consultant) Experience with other Marketing Cloud studios (Social, Advertising, Mobile) Understanding of customer data platforms and identity resolution concepts Desired Skills : Basic JavaScript / SSJS knowledge preferred If you have the described qualifications and are interested in this exciting opportunity, please apply! Ranked a Top Staffing Firm in the U.S. by Staffing Industry Analysts for six consecutive years, Genesis10 puts thousands of consultants and employees to work across the United States every year—in contract, contract-for-hire, and permanent placement roles. With more than 300 active clients, Genesis10 provides access to many of the Fortune 100 firms and a variety of mid-market organizations across the full spectrum of industry verticals. For multiple years running, Genesis10 has been recognized as a Top Staffing Firm in the U.S., as a Best Company for Work-Life Balance, as a Best Company for Career Growth, for Diversity, and for Leadership, amongst others. To learn more and to view all our available career opportunities, please visit us at our website. Genesis10 is an Equal Opportunity Employer. Candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran #DIG10-DA