Paid Media Administrator

Job Description

Job Description

Adecco is looking for a highly skilled Paid Advertising Specialist for an international client based in Everett, WA.

The ideal candidate will have a strong background managing paid advertising campaigns, particularly on Google AdWords, Bing, LinkedIn, Meta, and others with a focus on driving results and optimizing performance metrics. This individual will be responsible for monitoring and reporting on key performance indicators (KPIs), conducting experiments, optimizing campaigns, proposing new strategies, and expanding into other advertising opportunities. In addition, candidates will need to stay informed about industry trends and emerging advertising platforms to identify new opportunities for growth and optimization.

Key Responsibilities :

Manage and optimize paid advertising campaigns on multiple platforms.

Monitor and report on KPIs monthly, including CTR, ROAS, total conversions, CPC, and search impression share.

Conduct A / B tests using various campaign types and structures to identify optimal strategies.

Test new ad copy, images, and other creatives to improve campaign performance along with testing new ad platforms.

Work closely with commercial marketing team to optimize campaigns.

Ensure ads are up to date with the latest images, videos, and other content.

Utilize Google Analytics and other data sources to optimize ongoing campaigns.

Manage keyword targeting and continually refine strategies to maximize ROI.

Propose new campaigns and budget changes based on performance analysis and business objectives.

Utilize boosting for high-performing posts and content.

Provide ongoing optimization to all ad channels and campaigns.

Develop campaigns targeting each sale, starting in advance and running through completion.

Optimize and A / B test for Paid Ads.

Research competitor's advertising practices and suggest new strategies as relevant.

Be on the forefront of the latest ad-technology and offer new insights on how to drive business value with existing tools, while making recommendations for new ones.

Assist the Digital Marketing teams in finding insights and opportunities related to our operating companies’ digital properties and marketing channels. Transform those opportunities into actionable plans that drive measurable positive outcomes.

Ability to operate in a high-energy, high-intensity and rapidly evolving environment.

Qualifications :

Bachelor's degree in Marketing, Advertising, Business, or a related field.

Minimum 2 years marketing experience (B2B preferred).

Proven experience managing paid advertising campaigns on Google AdWords, Bing Ads and Meta.

Strong analytical skills and experience with data-driven decision-making.

Excellent communication and collaboration skills.

Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Google AdWords and Bing Ads certifications are preferred.

Advanced Excel skills.

Strong written and verbal communication skills, especially as it involves communicating technical concepts and ideas in a non-technical, simple manner.

Additional experience preferred, but not required :

Familiarity with SEO / SEM and Google Analytics (GA4)

Motivated self-starter with the interpersonal skills required to work with others in a collaborative environment

Job Details :

Candidates from out of state must be avaible to work 8 : 00am to 5 : 00pm Pacific.

Pay Range : $33-39.00 / hour

Long term temporary assignment with potential to be hired by client after 9 months.

Medical, dental, vision and other benefits offered through Adecco.

Pay Details : $33.00 to $38.00 per hour

Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.

Equal Opportunity Employer / Veterans / Disabled

Military connected talent encouraged to apply

To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https : / / uat.adecco.com / en -us / candidate-privacy

The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and / or security clearance requirements, including, as applicable :

• The California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers
• San Francisco Fair Chance Ordinance

Massachusetts Candidates Only : It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.