Commercial & Investment Banking Marketing-Paid Social Manager

Paid Social Manager

This team oversees the strategy, development, and execution of paid social media campaigns for Global Banking, which includes Commercial Banking, Corporate Banking, and Investment Banking across markets such as NAMER, EMEA, and APAC.

As the Paid Social Manager within Commercial & Investment Banking Marketing, you will serve as the team lead. You will work closely with department leadership to develop strategies and tactics for media plans designed to meet marketing objectives, while also identifying opportunities to test new social partner relationships and explore new social platforms. You will be responsible for all social media campaigns from concept to completion, with the expectation of delivering effective results.

Job Responsibilities

• Partner with the internal Paid Media team and external partners (including LinkedIn) to design and execute paid social media strategies that align with business objectives and deliver measurable impact across global markets.
• Lead the planning, execution, and optimization of LinkedIn campaigns, leveraging LinkedIn Ads Manager, Sprinklr, or similar social media management tools to drive performance and innovation in paid social initiatives.
• Integrate data-driven approaches into campaign measurement plans, supporting test-and-learn initiatives that advance both line-of-business and enterprise learning agendas.
• Manage end-to-end campaign reporting, providing actionable insights and recommendations based on data analysis and aligned with strategic priorities.
• Oversee media budgets and support billing and finance processes, ensuring accuracy, compliance, and effective resource allocation.
• Manage and lead a team of three, comprised of associate / VP-level employees.
• Lead, develop, and execute comprehensive paid social campaigns to support all Global Commercial Banking, Global Corporate Banking, and Global Investment Banking initiatives.
• Work with the marketing team and social media partners (such as LinkedIn), as well as other social teams within JPMorgan Chase.
• Collaborate with all stakeholders within marketing and communications to determine campaign goals and set target key performance indicators, providing strategy, advice, and effective solutions to launch social media campaigns.
• Manage internal and external vendors in the development and execution of paid social campaigns.
• Collaborate with key partners across controls, legal, and compliance to protect the firm and employees by adhering to regulatory and line-of-business requirements.

Required Qualifications, Capabilities, and Skills

Preferred Qualifications, Capabilities, and Skills