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Recruitment Marketing Manager
Recruitment Marketing ManagerAlliance Animal Health • Atlanta, Georgia, USA
Recruitment Marketing Manager

Recruitment Marketing Manager

Alliance Animal Health • Atlanta, Georgia, USA
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  • [job_card.full_time]
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We are seeking a dynamicRecruitment Marketing Manager to join our Talent Acquisition team. This role will focus on developing and executing an innovative mix of job board utilization posting & sponsorship strategies and paid media campaigns to attract top talent. The ideal candidate will leverage analytics to maximize ROI and enhance our recruitment efforts across various platforms including Indeed / Glassdoor LinkedIn Google Advertising and iHireVeterinary while also supporting a select few specialized veterinary industry job boards.

Job Board Posting Strategy & Performance Analysis :

  • Develop and implement effective job board sponsorship strategies to optimize visibility and drive candidate engagement for our most critical to fill requisitions.
  • Track and analyze performance metrics to assess ROI and adjust strategies accordingly (qualified leads cost per lead etc.).

Paid Media Support :

  • Manage execute and test new recruitment paid media campaigns including retargeting demand generation and Google Ads campaigns for both national voice and practice specific audiences.
  • Explore and implement advertising strategies on LinkedIn and Instagram to enhance recruitment efforts.

    • Platform Specialization :

  • Leverage Indeed LinkedIn and iHire platforms to maximize job postings and candidate reach.
  • Support select veterinary industry-specific job postings ensuring alignment with industry standards and practices while creating a compelling and differentiated approach to leveraging the job board and maximizing candidate reach and platform performance.
  • Ensure seamless integration or communication between job boards and ATS platform to enhance the candidate experience and streamline application processes.

    • General Marketing Support :

  • Craft compelling job descriptions support website content and ensure employer brand alignment across candidate touchpoints.
  • Develop and execute recruitment marketing plans that support hiring goals across critical hospital requisitions.
  • Develop creative briefs for recruitment campaigns to support paid and organic efforts.
  • Create storytelling content in the form of video testimonials static content social posts and captions for LinkedIn and other recruitment platforms as needed.
  • Develop practice-level recruitment templates video testimonials
  • Track and analyze campaign performance including cost per lead cost per hire and source effectiveness.
  • Work cross-functionally with TA Marketing and Operations to align messaging and share best practices.
  • Provide marketing toolkits and training to TA partners and practice managers to improve local recruiting support.

    • Qualifications :

    Required Skills and Competencies :

  • Analytical Skills : Strong ability to analyze data and derive actionable insights to improve recruitment strategies.
  • Digital Marketing Expertise : Experience with paid media campaigns including Google Ads and social media advertising.
  • Job Board Proficiency : Familiarity with job board platforms particularly Indeed LinkedIn and iHire.
  • Project Management : Ability to manage multiple projects simultaneously while meeting deadlines.
  • Communication Skills : Excellent verbal and written communication skills to effectively convey employer branding and job opportunities.

    • Preferred Attributes :

  • Creative Thinker : Innovative mindset with the ability to develop unique recruitment marketing strategies.
  • Detail-Oriented : Strong attention to detail to ensure accuracy in job postings and campaign execution.
  • Team Player : Collaborative attitude with a willingness to support team initiatives and goals.
  • Adaptability : Flexibility to adjust strategies based on market trends and recruitment needs.

    • Qualifications :

  • Bachelors degree in Marketing Human Resources Business Administration or a related field.
  • 2 years of experience in recruitment marketing digital marketing or a related field.
  • Proven track record of managing successful paid media campaigns and job board strategies.

    • Additional Information :

    Why Join Us

    At Alliance Animal Health youll play a pivotal role in expanding our footprint and building brand awareness for new Priority Pet Urgent Care locations nationwide. Youll join a collaborative marketing team dedicated to delivering impactful community-driven campaigns that make a difference for pets and their families.

    Compensation :  Up to $90000 base salary 10% annual bonus target

    WE ARE A DRUG-FREE SMOKE-FREE EQUAL OPPORTUNITY EMPLOYER.

    Company Policy & Federal & State Laws Forbid Discrimination Because of Age Color Race Religion Sex Disability Sexual Orientation or National Origin

    Remote Work : Yes

    Employment Type : Full-time

    Key Skills

    Time Management,Sourcing,Talent Acquisition,Taleo,ATS,HR Sourcing,Interviewing,Management Experience,Team Management,Human Resources,negotiation,Recruiting

    Experience : years

    Vacancy : 1

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