Media Strategist

Overview:

New Business Development / Media Strategist / Account Executive

Salem Media – New York City

Overview

Salem Media of New York, home of WMCA 570am, WNYM 970am and Salem Surround, seeks an aggressive Business Development Hunter and New Business Acquisition Specialist to join our dynamic sales team. We need a relentless prospector who thrives on the hunt for direct small to medium-sized new business opportunities both locally and nationally while possessing deep digital product expertise to deliver innovative solutions that drive advertiser success.

The ideal candidate is a voracious prospector who combines the tenacity of a seasoned business hunter with comprehensive digital marketing knowledge. You will be responsible for aggressively pursuing and securing new accounts while deepening your knowledge of Salem’s multi-media marketing solutions including radio, digital, podcasting, event sales, etc.

Success in this role requires an insatiable appetite for new business development, coupled with the strategic digital expertise to identify and solve complex advertiser challenges through our comprehensive solution suite.

Responsibilities:

New Business Development & Prospecting

• Aggressively hunt and prospect for local and regional business opportunities with relentless focus on new account acquisition
• Voraciously pursue new business leads through cold calling, networking, referrals, and strategic market penetration
• Demonstrate exceptional prospecting tenacity to reach decision makers, secure meetings, and build robust new business pipeline
• Execute comprehensive market analysis to identify untapped business categories and emerging opportunities

Strategic Digital Solutions Expertise

• Leverage deep digital product knowledge to architect customized marketing solutions that address specific advertiser pain points
• Demonstrate mastery of digital marketing ecosystem including SEM, SEO, programmatic display, OTT/CTV, social media advertising, email marketing, chat solutions, and website development
• Position and present digital solutions strategically to showcase measurable ROI and competitive advantages
• Stay ahead of digital marketing trends and emerging technologies to maintain solution leadership

Account Development & Revenue Generation

• Conduct thorough needs analysis to uncover client challenges and match them with precise digital solutions
• Create and deliver compelling, data-driven presentations that demonstrate how our digital products solve advertiser problems
• Exceed monthly, quarterly, and annual new business acquisition goals while maintaining existing account growth
• Accurately project revenues and consistently surpass budget targets across all product lines

Qualifications:

Business Development Hunter Profile

• Proven track record as a new business hunter with demonstrated ability to consistently exceed sales goals in competitive markets
• Voracious prospecting mentality with history of building substantial new business pipelines from scratch
• Relentless pursuit of new opportunities with ability to handle rejection and maintain high activity levels
• Demonstrated success in converting cold prospects into long-term clients

Digital Marketing Solution Expertise

• Deep, demonstrable knowledge of digital advertising products and their strategic application across various business verticals
• Proven success selling comprehensive digital solutions including SEM, SEO, programmatic display, OTT/CTV, social media, email marketing, chat platforms, and website development
• Ability to consultatively position digital products as strategic business solutions rather than commoditized services
• Track record of using data and analytics to justify and support digital marketing investments

Core Competencies

• Expert-level understanding of business categorization for targeted prospecting and solution matching
• Exceptional needs analysis capabilities with ability to uncover hidden client challenges and opportunities
• Superior presentation and communication skills for both individual and group settings
• Strategic marketing strategy development experience for local and regional client portfolios
• Professional appearance and business acumen appropriate for C-suite level interactions
• Cultural competency and relationship-building skills for diverse client base engagement

What Sets Our Ideal Candidate Apart

• Unmatched drive for new business acquisition combined with sophisticated digital marketing expertise
• Hunter mentality with consultant-level product knowledge to provide strategic advertiser solutions
• Aggressive prospecting abilities paired with analytical solution-matching capabilities
• Proven ability to translate digital product features into measurable business outcomes for advertisers

This role is perfect for a business development hunter who speaks fluent digital marketing and thrives on the challenge of turning prospects into clients through strategic solution selling.

Benefits:

• Competitive pay structure based on experience
• Health, dental, vision and life insurance
• Matching 401k retirement plan
• Paid holidays and vacation time

EEO Statement:

Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place to Work” and as a “Best and Brightest” equal opportunity employer.

#advertising #sales #media #broadcast #radio #digital #marketing

#HP1

Compensation: $80k-100k salary, plus commission and bonus opportunities