Digital Marketing Specialist

Job Description

Job Description

Title : Digital Marketing Specialist

Location : Houston, TX

Who we are :

Voted one of the Nation's Best and Brightest Companies to Work for, Kuraray America, Inc. (KAI) is a global leader in specialty chemical, fiber, and resin production. With top-of-the-line research and production facilities and a vast network of supplies from around the world, Kuraray leads the industry in specialty dental, fiber, resin, and elastomer products. Kuraray America is a wholly owned subsidiary of Kuraray Company, Ltd. Based in Tokyo, Japan. Kuraray has operations in 32 countries and employs more than 11,000 employees, including over 800 in the United States.

Why Kuraray :

Kuraray is building a better tomorrow, today. Our team members are dedicated to expanding our business with committed professionals who share essential values such as integrity, excellence, teamwork, and accountability.

As a part of Kuraray America, Inc., our team shares the advantages of working for the leader in specialty chemicals, resins, and fibers. Our international presence and resources allow us to be a world-leading innovator in the industries we service. Yet, despite our size, our people are more than just a number. As a new team member, you can expect to earn responsibility quickly. Our commitment to our people is visible in our comprehensive benefits package. As a Kuraray team member, you will have the opportunity to enjoy competitive salaries and benefits, incentive opportunities, and an excellent work environment.

Position Summary :

The Digital Marketing Specialist supports the execution of digital marketing initiatives to drive brand awareness, lead generation, and customer engagement. Working across web, social media, email, and paid channels, this role helps implement digital campaigns, maintain content, analyze performance data, and support digital transformation projects.

Responsibilities :

Digital Strategy Execution

• Develop and implement digital marketing activities, including social media, paid media, and email campaigns aligned with brand strategy and lead generation goals.
• Contribute to and execute digital marketing plans by providing analytical support for brand and top-of-funnel campaigns.
• Support the implementation of digital transformational projects and create dashboards to track KPIs and performance improvement areas.

Channel and Technology Management

Content & Campaign Management

Customer and Market Insights

Analytics & Reporting

Brand & Internal Collaboration

Capability Building & Professional Development

Minimum Qualifications :

Competencies :

Building strong customer relationships and delivering customer-centric solutions.

Holding self and others accountable to meet commitments.

Consistently achieving results, even under tough circumstance

Applying knowledge of business and the marketplace to advance the organization's goals.

Creating new and better ways for the organization to be successful.

Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.

Building partnerships and working collaboratively with others to meet shared objectives.

Recognizing the value that different perspectives and cultures bring to an organization

Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Stepping up to address difficult issues, saying what needs to be said.

Gaining the confidence and trust of others through honesty, integrity, and authenticity.

Adapting approach and demeanor in real time to match the shifting demands of different situations.

We offer a competitive compensation package that includes base pay and an annual incentive. This program is designed to reward individual performance and align overall rewards with corporate and team performance.

Our employees benefit from a robust healthcare package that includes wellness reimbursements, along with generous perks such as three weeks of paid time off, ten company holidays, paid parental leave, education reimbursement, and a matching 401k plan, among other offerings.

Applicants must be authorized to work for ANY employer in the U.S.

Learn more at kuraray.us.com / careers /

Kuraray America, Inc. is an Equal Employment Opportunity / disability / protected veteran status

No third-party candidates accepted.

Job Posted by ApplicantPro