Growth Marketing ManagerVirtualVocations • Springfield, Massachusetts, United States
Growth Marketing Manager
VirtualVocations • Springfield, Massachusetts, United States
[job_card.30_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]
A company is looking for a Growth Marketing Manager, Campus ID and Commerce.
Key Responsibilities :
Own and execute the growth marketing strategy driving demand generation and customer expansion through multi-channel campaigns
Lead strategic ABM programs by defining target accounts and engaging Higher Ed buying groups
Design and orchestrate full-funnel campaigns across various channels to support new logo acquisition and account expansion
Qualifications :
7+ years of B2B marketing experience, preferably in SaaS or Higher Education technology
Demonstrated success in leading ABM programs that drive measurable pipeline and revenue influence
Deep expertise with HubSpot or similar marketing automation platforms
Strong analytical skills with experience in interpreting funnel metrics and account engagement data
Proven project and program management strengths in orchestrating campaigns and managing timelines
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Growth Marketing Manager • Springfield, Massachusetts, United States
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