Local Media Specialist

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

WHAT WE'LL NEED

We are seeking a Local Media Specialist to support media campaign development and execution for new restaurant openings (NRO) and local media campaigns. With an understanding of digital media best practices, working directly with manager and agency partners to build, execute & report restaurant level media campaigns for brand partner facing communications. Manage campaign level optimizations and support development of COE for local media. You will be managing 10+ active media plans daily. This role is based in Dallas, TX and is part of the Media team.

WHAT YOU'LL NEED

Lead NRO planning process.

Planning inputs, including but not limited to, market spend recommendations to fulfill budget requirements & business objectives and media KPI, media mix, flighting & messaging recommendations, etc.

Digital Planning & Buying, optimization, audience sizing & reporting (ex. Social & performance media channels)

Brief agency on off-line media approach and market level recommendation (ex. Local radio, OOH)

Build brand partner facing reporting and recommendations.

Partner with agency to create digital media reporting dashboards, OOH posting, and radio buy summaries.

Partner with cross functional teams to submit creative direction, traffic, etc. to necessary partners.

Support monthly ACH billing and actualization.

NRO opening dates and media plan tracking.

Managing complex excel workbooks.

3+ years of media planning & buying – digital experience a must.

WHO YOU ARE

No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to support. You learn from others and contribute wherever you can.

You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems— you bring solutions, ideas, and perspectives that move the team forward.

You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.

You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.

You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

BENEFITS

Unlimited paid time off for exempt employees

One paid volunteer day of your choice

Competitive bonus structure for eligible roles

Team member stock purchase plan

Health savings or flexible spending account options

401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)

Basic life and AD&D insurance provided

Education Assistance

Wellness reimbursement program

Paid maternity and paternity leave

FUN IS THE BEST FLAVOR

Lunch provided every Tuesday and Thursday in office

Work from home Fridays

Discount on Wingstop gift cards

Discounts at Under Armour, FitBit, NFL, and NHL

Discounted onsite dry cleaning

Discounted onsite car detailing

Onsite game room and patio

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing, Public Relations, and Writing / Editing

Restaurants

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