Growth Marketing Manager

Growth Marketing Manager

Location : Europe

The Growth Marketing Manager will be responsible for the development and execution of targeted marketing campaigns within defined industries and accounts. This role demands a strategic thinker with a knack for innovative marketing tactics aimed at acquiring and retaining customers. By leveraging a deep understanding of our products, market dynamics, and customer needs, the Growth Marketing Manager will drive demand generation, enhance brand awareness, and contribute significantly to the company's growth objectives. This position requires collaboration across various departments, including product marketing, sales, and content creation, to ensure cohesive and impactful marketing efforts.

Key Responsibilities :

• Gain a deep understanding of our target market, product portfolio, and customer landscape.
• Develop comprehensive campaign strategies and execution plans for the defined target audience across the entire buyer's journey.
• Plan and run marketing campaigns aimed at engaging customers and prospects to generate leads.
• Develop nurturing and follow-up strategies to drive leads through the sales funnel.
• Select appropriate communication channels (organic and paid) to generate demand among the defined target audience.
• Develop comprehensive digital advertisement strategies, tailored to target audiences and campaign goals, and work with our internal ad specialists to execute ad campaigns.
• Continuously research and evaluate new marketing tools and technologies to attract prospects, as well as innovate with new methods and creative ideas to capture current demand.
• Collaborate closely with product marketing, product management, the sales and BDR department to ensure accurate messaging and targeting of the right accounts.
• Work with the Content & Creative team to develop and manage all digital assets including websites, landing pages, emails, postings, and ads.
• Analyze lead conversion processes and funnel performance to identify bottlenecks and opportunities for optimization (with support of our Marketing Operations and Analytics team).
• Define campaign KPIs, analyze their performance, and adjust strategies accordingly.

Required Skills and Qualifications :

Nice-to-have :

Preferred Attributes :

At Trimble, our core values of Belong, Grow, and Innovate aren't just wordsthey're the foundation of our culture. We foster an environment where you are seen, heard, and valued (Belong); where you have an opportunity to build a career and drive our collective growth (Grow); and where your innovative ideas shape the future (Innovate). We believe in empowering local teams to create impactful strategies, ensuring our global vision resonates with every individual. Become part of a team where your contributions truly matter.

If you need assistance or would like to request an accommodation in connection with the application process, please contact AskPX@px.trimble.com.