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Vice President, Business Development and Marketing
Vice President, Business Development and MarketingPLEXSYS • Camas, WA, US
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Vice President, Business Development and Marketing

Vice President, Business Development and Marketing

PLEXSYS • Camas, WA, US
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Vice President, Business Development (BD) and Marketing

At PLEXSYS, our teams design, build and deliver Live, Virtual, and Constructive (LVC) innovation and training solutions to customers around the world. With over 200 employees in seventeen states and four foreign countries, we contribute our success to enabling better trainingeverydayacross the globe.

As an employee of PLEXSYS, you'll find a culture that empowers you to achieve your professional objectives, give your personal best, and work with other highly passionate individuals. Our core values of integrity, excellence, teamwork and agility drive our daily decisions, identify our focus areas, and inspire our organizational culture.

General Description

The Vice President, Business Development (BD) and Marketing leads the company's global marketing, business development, capture, proposal, and sales teams. They are responsible for increasing the company's revenue, expanding our market share, and positioning our products and services in US and international markets. The VP BD directs and manages all new business development planning and operations including market competitiveness, capture and proposal management, product pricing, plus distribution and channel strategies.

PLEXSYS Interface Products, Inc. (PLEXSYS) business growth components include Program sales (software product sales and related support services) and Professional Technical Services (engineering, data management, cybersecurity). To accelerate, amplify, and add new market growth, the Vice President, BD, Sales, and Marketing will work closely with the corporate officers and all functional teams to deliver revenue results based on the company's global business model and our core competencies. The VP BD will leverage their experience and relationships to maximize partnerships and satisfy customer needs. New market responsibilities include US defense and foreign military sales (FMS), plus synchronizing regional defense sales with global campaigns.

The Vice President, BD, Sales, and Marketing is tasked with driving the leading-edge of the company's business model by building and executing new business strategy to engagement plans and sales strategies aligned with the company's strategic goals. This individual must have strong experience with recognized BD frameworks to define and expand our global defense market segmentation, long-term positioning, and capture / proposal management. In execution of product and market business plans, he / she is charged with budget formation, tasking, resourcing, guidance, execution, and professional development; then assessing the results, quantifying the successes and shortfalls, adjusting as needed. In partnership with the CEO and corporate officers, the Vice President, BD, Sales and Marketing will foster strategic partnership growth (both with government and industry stakeholders). The PLEXSYS vision applies to always be the warfighter's trusted partner.

Duties and Responsibilities

  • Drives the development of the company's national and international marketing and sales strategies, with focused on new markets, and in collaboration with PLEXSYS business units
  • Provides critical input (content, priority, and weight of effort assessment) to the PLEXSYS Strategic Plan; specifically, Quarterly Business Development and Marketing Reviews
  • Establishes, shapes, grows, and maintains key customer relationships to expand the company's revenue base and profitability
  • Engages in high-level negotiations to generate lucrative contracts and / or build beneficial strategic relationships which magnify and / or broaden our market offerings
  • Develops staff to the next level by ensuring assigned personnel fully understand capture management, proposal / quote / ROM generation, providing effective feedback to staff (positive and critical), identifying, and promoting growth opportunities
  • Works closely with CEO, COO, and regional BD, and in coordination with executive and senior leadership team to develop and execute customer engagement strategies, messaging and thought leadership campaigns across geographic and program lines
  • Directs the efficient company-wide use of Salesforce; ensures currency and accuracy of data
  • Leads assigned team, manages BD, Sales, and Marketing planning, processes, and sets appropriate pipeline metrics
  • Leads the Integrated Product Pricing Team (IPT), ensures annual review, recommendations and approval of commercial bid and proposal (B&P) pricing to include policies, terms and conditions, technical support, and discounting
  • Provides marketing team oversight and ensures sound, effective execution of company-wide corporate marketing strategy
  • Leads company's competitive analysis of markets, products, and services
  • Leads the company's planning, logistics, participation, and follow-up actions associated with PLEXSYS corporate-led trade shows, industry events, workshops, and webinars; supports PLX UK and PLX AU-led tradeshows
  • Contributes to PLEXSYS thought leadership efforts and initiatives
  • Manages public relations campaigns and manages media relationships
  • Recommends and administers the annual strategic BD, Sales and Marketing budget, and synchronizes capture budgets across PLEXSYS business units
  • Models the highest standards of the company culture internal and external to PLEXSYS
  • Promote and adhere to PLEXSYS core values
  • Performs other duties as assigned

Requirements

  • Strong understanding of operational Command, Control and Intelligence, Surveillance, Reconnaissance (C2ISR) battle management, multi-domain operations (MDO), integrated air and missile defense systems (IADS, MD) are required. Credibility with Air and Space C2 forces is essential. Fluency and on-going training readiness engagement in the following : Coalition Joint All Domain Command and Control (CJADC2), Joint Simulation Environment (JSE), Operations Test and Training Infrastructure (OTTI), Integrated Air and Missile Defense (IAMD)
  • Five (5) or more years of proven business development experience and leadership within a Defense company to produce significant revenue results and growth
  • Strong working knowledge of recognized BD frameworks to define our market segmentation, long-term positioning, and execute disciplined capture and proposal management
  • Active SECRET clearance required; TS / SCI eligibility desired
  • Bachelors' Degree is required, preferably in the areas of Marketing or Business
  • Experience in planning and managing both strategic and operational marketing
  • Adept in executing strategy to BD engagement across government and industry leadership to produce robust and expanding pipeline year after year
  • Exceptional track record of developing and implementing marketing and sales strategies
  • Ability to work collaboratively with executive and senior leadership, functional / support staff and teaming partners to create results-driven, team-oriented BD successes
  • Experience in choosing, deploying, and using marketing and sales software applications, i.e., as a minimum, a working knowledge of Salesforce
  • Substantial experience and acumen working with Defense industry, both US and coalition
  • Strong strategic planning and analytical skills in sales, marketing, and business (competitive) strategies for markets, products, and services
  • Extremely effective public speaking skills, presence and relationship building
  • Superior communications skills (both written and oral)
  • Ability to manage, mentor, and grow a diverse staff working remotely and / or across PLEXSYS
  • Working knowledge of mission issues related to PLEXSYS client interests and emerging requirements
  • Desirable

  • Experience working with modeling and simulation (M&S) live, virtual, constructive (LVC) software products and concepts
  • Familiarity with SISO and DMO Standards
  • Masters' Degree or equivalent experience in related field
  • Authority

  • Hiring and firing authority within direct reporting chain with HR corroboration
  • Maintain and adjust resources and budget of assigned programs, projects, etc.
  • Signatory as assigned per PLEXSYS policy
  • Perks

    As a PLEXSYS employee, you can expect certain advantages; such as advancement based on performance, competitive wages, valuable benefits and a great working environment. Our team is committed to ensuring an environment that empowers individuals to realize their full potential by providing opportunities and necessary support to achieve personal and professional goals.

  • Medical / Vision / Prescription / Dental Benefits
  • Life, AD&D and Long Term Disability Coverage
  • Paid Holidays, Military Leave, and Paid Time Off
  • 401k Plan with eligibility from first day of employment
  • Education reimbursement for job-related courses for full-time employees
  • PriceClub / COSTCO / Sam's Club annual membership
  • PLEXSYS Interface Products, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability

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