FIELD MARKETING COORDINATOR

Coordinator, Field Marketing

The Coordinator, Field Marketing, will have a general understanding of the franchisee system while also offering support to Potbelly corporate shops. This position will drive brand awareness through grassroots local marketing tactics and is responsible for creating, executing, and tracking local shop marketing plans, ensuring the proper resources are created and available for support.

The Coordinator, Field Marketing, will support Potbelly's growth initiative by supporting new shop openings. The role will work with franchisees as well as new corporate shops to create grand opening celebrations and help establish Potbelly as the go-to neighborhood sandwich shop with crave-able, quality food.

This position reports to the Field Marketing Manager and works cross-functionally to manage and activate the brand strategy across corporate and franchisee Potbelly shops.

Potbelly looks for creative, innovative, and results-oriented individuals who thrive in a fast-paced environment. Our marketing professionals need to demonstrate strong analytical skills and an ability to flex with changing needs. Our marketers are team players, comfortable with ambiguity, and passionate about delivering results. Strong communication skills, both written and oral, are paramount for the position. The position will require cross-functional interaction and will give exposure to all aspects of a growing business.

Focus / Responsibilities

Field Marketing

• Act as liaison between field operators and the marketing team
• Support the execution and tracking of local shop marketing tactics and New Shop Openings
• Draft clear, concise marketing communications for shops based on needs
• Participate as needed in Ops / Franchisee meetings / activities to educate, inform, and build relationships
• Assist with special project needs as assigned

Project & Tracker Management

Documentation & Organization

Creative & Communication Support

Strategic Input & Proactive Support

Travel

Development

Experience, Education, and Behaviors

Essential Physical Functions

Application Deadline : We accept applications for this position until 12 / 31 / 2025. We encourage all individuals to submit their applications.

Potbelly actively creates and promotes an environment that is inclusive of all people and their unique abilities, strengths, and differences. We respect and embrace diversity in each other, our customers, suppliers, and all others with whom we interact as an essential component in the way we do business. Diversity only strengthens our Potbelly vibe, who we are, and how we work.

We're an equal opportunity employer. Each applicant will be considered for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, veteran status, or any other basis protected by applicable federal, state or local law.