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Media Director
Media DirectorHorizon Media • New York, NY, US
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Media Director

Media Director

Horizon Media • New York, NY, US
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Job Description

Formed in 2019, Blue Hour Studios is a social-first content agency and affiliate of Horizon Media. We build community and fandom by playing at the intersection of creators, culture, content and commerce. The company is headquartered in New York and Los Angeles. At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value you and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. We hire talented people, challenge them and give them every opportunity to grow.

What You'll Do

50% - Strategic Leadership

  • Participate in New Business opportunities on behalf of Blue Hour Studios
  • Lead creation and dissemination of social-based POVs, best practices, and platform updates, internally and clients
  • Share evolving social media and storytelling trends and opportunities with peers and clients, ensuring recommendations look to incorporate both existing media as well as emerging channels
  • Develop unique measurement and media solutions that are unique to Blue Hour in partnership with the Head of Growth

25% - Social Strategy & Buying Oversight

  • Oversee and develop the media framework, ensuring consistency across all elements of creative and media plan development and implementation
  • Supervise the development of paid social media plans, in both strategy and buying best practices
  • Ensure accuracy of tactical execution of all media buys to maximize client's business goals
  • Accountable to deliverable deadlines, coordinating between internal and external teams
  • Quality control teams' accuracy and timeliness of tactical efforts to ensure efficiency and performance
  • Manage reporting deliverables for all client work
  • Partner with account lead on team finances and forecasting
  • 15% - Relationship Development

  • Partner with Account, Creative and Talent / Influencer teams daily to drive integration based on client's business needs & outcomes
  • Collaborate with various internal teams to create synergies across channels, ensuring a holistic media approach
  • Support client relationships with key stakeholders by serving as lead agency media contact for strategic components of projects
  • Drive relationships with third party platform partners (i.e. Facebook, Twitter, Snapchat)
  • 10% - Team Development & Management

  • Oversee junior team, guiding team in setting goals and project tasks & timelines, ensuring they have challenging, level-appropriate projects and opportunities to learn new skills
  • Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
  • Provide education and training within social landscape, focused on emerging opportunities and best practices
  • Participate in interview process for junior team members
  • Who You Are

  • A social guru, passionate about the social, content and influencer landscape
  • A strategic thought leader
  • A forward-thinking innovator, eager to challenge the status quo
  • A data driven, problem solver with foresight and the ability to develop creative solutions
  • A collaborative team-oriented manager, with strong organizational skills
  • An effective communicator with strong verbal and written skills
  • Confident in navigating conversations with senior leadership internally and externally
  • Passionate about technology, with a strong understanding of the inner workings of Digital platforms
  • A supporter of and advocate for diversity, equity and inclusion
  • Preferred Skills & Experience

  • 7+ years of experience in social and digital media planning and buying
  • Prior experience in a client contact and leadership role, with experience presenting
  • Experience managing and creating a media service offering
  • Fluent in content creation processes and amplification strategies
  • Relationships with social and content vendors, partners, tools and technologies
  • Thorough understanding of media principles, analytics and concepts
  • Deep understanding of digital measurement capabilities evolving the social space
  • Experienced in direct social media buying platforms (i.e. Facebook Ads Manager) and familiar with social media third party buying platforms (e.g. Kenshoo, 4C Insights)
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word) and Google Suite
  • Salary Range

    $145,000.00 - $165,000.00

    A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

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