Retail Media Account Executive - Orange Apron Media

Position Purpose :

The Retail Media Account Executive plays a critical role in driving revenue and strengthening relationships with key suppliers, service providers, and national advertisers. This position is responsible for understanding clients' business challenges, marketing objectives, and success metrics, ensuring that their needs are met and exceeded. The Retail Media Account Executive will oversee the end-to-end management of advertiser campaigns, from initial proposal and negotiation to optimization and post-campaign report outs. They will manage multiple relationships within a specific category. Additionally, this role is responsible for leading and developing Retail Media Account Managers to deliver business results. A successful Retail Media Account Executive will bring together relationship management, data-driven marketing, and cross-functional leadership to exceed revenue targets.

Key Responsibilities :

• 5% - Market & Competitive Insight - Conduct competitive research to benchmark partner programs and identify new partnership opportunities that drive brand differentiation and customer value. Translate insights into innovative strategies and strategic recommendations. Stay ahead of industry trends, consumer behaviors, and the evolving retail media landscape to inform future strategies.
• 15% - People Leadership & Team Development - Offer coaching and feedback to improve the team’s sales and relationship management skills, ensuring continuous improvement and professional development. Encourage a collaborative, high-performance team environment, ensuring that all team members are aligned with the broader business goals and effectively contributing to client success. Coach and develop Retail Media Account Managers and Retail Media Analysts, providing guidance on account strategy, campaign execution, and relationship management.
• 30% - Relationship Management - Manage relationships with a portfolio of suppliers, service providers, merchants, and national advertisers, serving as their primary point of contact. Lead the full partnership lifecycle from strategic planning, sourcing, and contracting to activation, optimization, and renewal. Provide onboarding, training, and ongoing support to ensure vendor success within the Orange Apron Media ecosystem. Build and maintain strong client relationships by understanding their business challenges, marketing objectives, and success metrics.
• 40% - Sales Leadership & Revenue Growth - Support annual and quarterly planning cycles, forecasting, and business reviews to align with internal goals and partner expectations. Identify upsell and cross-sell opportunities within existing vendor relationships, focusing on profitable revenue growth and improved vendor satisfaction. Partner with sales leadership and internal teams to develop business cases for new opportunities, track performance to goals, and continuously evolve partnership models.
• 10% - Strategic Marketing & Campaign Execution - Manage execution of partnership tactics, including promotional planning and operational workflow, ensuring campaigns are delivered on time and optimized for performance. Translate partner objectives into integrated marketing campaigns leveraging the full suite of Orange Apron Media capabilities. Monitor campaign performance and deliver regular reporting with actionable insights and ROI analysis in partnership with Retail Media Account Manager.

Direct Manager / Direct Reports :

This Position typically reports to the Senior Manager, Retail Media Sales

This Position has 1-5 Direct Reports

Travel Requirements :

Minimal travel required.

Physical Requirements :

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.

Working Conditions :

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications :

Must be 18 years of age or older

Must be legally permitted to work in the United States.

Preferred Qualifications :

Working knowledge of Microsoft Office Suite

Working knowledge of presentation software (e.g., Microsoft PowerPoint)

Demonstrated ability to collaborate and work effectively with cross-functional teams

Excellent written and verbal communication skills

6-8+ years of professional work experience

4-6+ years in retail media, partnerships, marketing, or account management roles

2+ years’ experience in managing direct reports, ability to inspire and lead high-performing teams

Expertise in digital media, retail, e-commerce, and on-site advertising products

Experience in agency, brand marketing, or ad tech environments

Ability to support client goals and translate them into marketing campaigns

Experience supporting long-term client relationships, particularly major consumer brands

Excellent presentation, story telling, organization, and project management skills

Ability to manage deadlines and milestones across multiple simultaneous projects

Data-driven approach with the ability to analyze performance and make strategic recommendations

Contributes to revenue growth through upselling and optimizing campaigns

Minimum Education :

The knowledge, skills and abilities typically acquired through the completion of a high school diploma and / or GED.

Preferred Education :

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience :

Preferred Years of Work Experience :

6-8+

Minimum Leadership Experience :

No previous leadership experience

Preferred Leadership Experience :

2+ years of previous leadership experience

Certifications :

None

Competencies :

Action Oriented

Decision Quality

Builds Effective Teams

Collaborates

Plans and Aligns

Communicates Effectively

Customer Focus

Drives Results