Analyst, CRM

CRM Analyst

WB Games is recruiting a CRM Analyst under the Global Sales & Marketing organization. This role will take part in strengthening WB Game's email and lifecycle marketing programs by crafting targeted and insights-driven campaigns and player journeys with a goal of retaining, engaging, and monetizing fans of our gamer audience and fans of the franchise.

The ideal candidate can adapt between marketing strategy, campaign management, as well as operational and analytical needs. They are a core or casual gamer with familiarity and experience with player-facing content (web, email, in-game promotion, social/influencer, community & streaming, etc.), an understanding how to scale personalized messaging per game from nascency to best-in-class, and a keen interest in leveraging analysis and data integration to enable the most cutting-edge marketing and direct-digital messaging capabilities possible.

The daily responsibilities include:

• Execute and manage CRM campaigns: Manage (end-to-end) on behalf of our game franchises - including the building and maintaining of marketing channel automations and template frameworks that support dynamic player journeys
• Plan and coordinate A/B tests: Design and launch multi-variant campaigns experiments that optimize email content, timing, and segmentation
• Aligned execution: Work closely with colleagues in analytics, brand marketing, product marketing, and creative services to ensure alignment in execution on test measurement and audience messaging
• Dashboard & reporting: Build and maintain dashboards and reports for internal reviews on performance at all dimensions for specific marketing channel and game combinations, exposing the trends and opportunities based on data driven insights
• Support CRM & department leads with presentations, evaluations and implementation strategies that support the growth of the CRM program

The essentials include:

• Bachelor's degree and 2 - 5 years of CRM or digital marketing experience
• Experience with Salesforce Marketing Cloud, Braze, CleverTap, Adobe Experience Cloud or similar lifecycle marketing platforms for email, in-app messaging, push notifications, etc.
• Experience with data visualization tools like Looker or Tableau
• Proficient with Adobe Photoshop
• Basic HTML skills
• AMPscript
• Familiarity in gaming and entertainment industry

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $73,513.00 - $136,525.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.