Talent Marketing Manager

At Land O’Lakes, we are constantly evolving and seeking better ways to engage with our candidates and employees, connecting them to our mission and enabling a rich talent experience! At the center of much of this work is our Talent Marketing team and as the Talent Marketing Manager, you will be at the forefront of that!

In this role, your main responsibilities will involve developing and executing strategic, clear and engaging marketing and communication efforts that support HR initiatives and enhance the overall employee and candidate experience. You will also work to ensure our EVP connection throughout every talent facing process – from candidate to alumni. This includes managing candidate‑facing content deployed through digital channels across the organization in support of Talent Acquisition initiatives, as well as functional communications content deployed to our current employees, in support of our employer brand.

Key Responsibilities

Developing and executing Land O'Lakes' Talent Marketing strategy.

Coach and lead one direct report, helping Land O’Lakes maintain its best‑in‑class candidate marketing and expanding that capability across the full employee lifecycle.

Collaborate regularly with Communications team to leverage and synchronize content and publishing.

Partner closely with Corporate Digital Marketing team to remain current on platforms.

Provide strong input in vendor discussions related to Talent Marketing and content production across all areas of HR.

HR Communications Content Development

Act as the primary connection to the Corporate Communications team, ensuring that all work in this area is aligned and supports Land O'Lakes broad communications vision.

Craft compelling messaging for key HR initiatives, including policy changes, program rollouts, and employee resources.

Create original graphic and written content for a wide variety of audiences (leveraging existing assets, minor graphic design, copywriting, HR and legal routing).

Develop and tie digital communications strategies into company business and communications, department objectives and strategies.

EVP & Messaging Alignment

Own and evolve the EVP strategy, ensuring it is embedded into all HR communications.

Develop thematic messaging that connects HR initiatives to the organization’s culture, values, and employer brand.

Partner with HR and leadership teams to ensure EVP messaging is consistently integrated into talent marketing efforts and employee communications.

Ensure Land O'Lakes, Inc. talent brand and reputation are enhanced by social media and digital activities.

Manage Budget & Talent Marketing Analytics

Create a comprehensive set of metrics / dashboard to communicate the value and state of Talent Marketing at Land O'Lakes.

Draft proposals and acquires support for specific talent marketing initiatives.

Partner with Portfolio Manager to ensure Talent Marketing measures are taken into account as part of ROI analysis of HR initiatives.

Experience / Knowledge / Skills

Bachelor's degree and a minimum of 5 years' related experience (e.g. Communications, Digital Marketing, Talent Marketing, Talent Experience).

Experience in managing digital execution – both day‑to‑day maintenance and campaign‑style responsibility.

People leadership experience highly desired.

Understanding of employment branding development preferred.

Experience leading complex projects, managing risk and driving a team to deliver the highest quality results for our clients.

Innovative and bold mindset.

Comfort operating with ambiguity.

Preferred Qualifications

Master's Degree and 3+ years of related experience.

2 years of experience managing social media communities.

Digital site development and production experience.

Process improvement experience.

Data analytics experience.

93,360-$140,040. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary range.

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer‑ and member‑owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

Benefits for most full‑time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well‑being resources. Most part‑time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M / F / Vets / Disabled. The company maintains a drug‑free workforce, including post‑employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.

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