Program Manager - Marketing Technology and Operations

Marketing Technology And Operations Manager

This role defines, delivers, and manages complex marketing programs and initiatives that support the Marketing Technology and Operations Team. Ensure alignment between marketing strategy, operational execution, and organizational goals. The position establishes governance structures, reporting processes, and operational rhythms for marketing programs, enabling visibility, accountability, and strategic impact across the enterprise.

Essential Responsibilities

• Program & Initiative Management
• Direct, coordinate, and manage multiple marketing programs and initiatives within the marketing strategy portfolio
• Establish governance frameworks for campaign intake, prioritization, and resource allocation
• Monitor program health (budget, timeline, KPIs) and implement corrective actions as needed

Strategic Alignment & Governance

Executive Support & Communication

Change Management & Adoption

Marketing Technology & Data Integration

Continuous Improvement & Enhancements

Operational Adherence & Compliance

Stakeholder Engagement

Education

Minimum : High School Diploma / GED

Substitutions : None

Preferred : Bachelor's degree in Business Administration or Technology Management-related area of study, MBA or Master's Degree in Technology Management-related area of study

Experience

Minimum : 7-10 years of work experience in project management or 7-10 years of work experience delivering business solutions using information technology

Preferred : Experience in healthcare marketing, marketing technology platforms, and strategy development

Licenses / Certifications

Required : None

Preferred : PMP or Certification in Project Management

Scope of Responsibility : Does this role supervise / manage other employees? No

Work Environment : Is Travel Required? Yes

Pay Range Minimum : $78,900.00 Pay Range Maximum : $147,500.00 Base pay is determined by a variety of factors including a candidate's qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

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