Marketing Business Product Manager

Work Arrangement : The position can be fully remote or hybrid (as per the requirements) but travel as of now is not required.

Summary : ServiceNow is looking for a highly motivated and detail-oriented Business Product Manager (BPM) to support a Go-to-Market (GTM) and CRM transformation. This individual contributor role is part of a collaborative team focused on improving the infrastructure that supports the end-to-end marketing-to-sales lifecycle. The position sits within Marketing GTM Operations and places strong emphasis on business product management duties future-state process documentation and transformation strategy execution.

Duties

Collaborate with stakeholders across Marketing Sales and Digital Technology to define and document future-state processes.

Deliver clear structured future-state process documentation for technical and business audiences that aligns with business needs.

Contribute to the development of business requirements for GTM transformation and CRM improvements.

Support CRM implementation efforts including requirements gathering testing and adoption.

Help operationalize the buying group strategy within CRM and marketing systems to enable tracking engagement and reporting.

Participate in sprint planning product reviews and retrospectives as a Marketing representative.

Create and maintain functional features and user stories aligned to business goals.

Prepare documentation training materials and perform gap analyses.

Conduct UAT and troubleshoot lead / data alignment issues across platforms.

Become a subject matter expert in systems like Microsoft Dynamics ServiceNow and other tools.

Facilitate communication between global and regional cross-functional teams.

Skills

Proven track record of leading CRM implementation or transformation projects including integration with marketing and sales systems

Experience designing and operationalizing buying group strategies including sales and marketing processes to work and convert buying groups to opportunities

8 years of experience in CRM systems (Microsoft Dynamics preferred) marketing automation platforms and 3rd Party integrations; Adobe Experience Platform strongly preferred

8 years experience and proven results in defining Marketing (lead management strongly preferred) use cases user stories and business requirements

Strong background in documentation of complex business processes for technical and business audiences

Experience with database schema design data cleansing / appending data exporting

Proficiency with Lucidchart Miro or similar tools

Strong understanding of Agile methodologies and OKRs

Exceptional problem-solving and analytical skills

Excellent verbal and written communication and leadership abilities including the ability to articulate complex technical information in a clear concise manner

Ability to collaborate effectively with cross-functional teams including IT Marketing and product teams

Excellent organizational skills and capacity to manage multiple priorities and tasks simultaneously and communicate with all levels of management

Education : Bachelors Degree

Managers Note

Based on the job description what are the must have non-negotiable items that a candidate must have to be successful in this role

The ability to define marketing use cases user stories and business requirements previous background in documenting complex business processes for both technical and business audiences. Past experience in CRM systems marketing automation platforms and 3rd party integrations

What backgrounds / skills can we be more flexible with that can be learned on the job

Experience in designing and operating buying group strategies

Does this position require to sit onsite or travel

No this position can be fully remote or hybrid but travel as of now is not required.

Does this person have to work in a specific time zone (e.g. - If a person on the East Coast can work PST is that ok)

No we are open to East or West coast

Does this position have the opportunity to extend beyond the initial contract or convert to FTE

Not at this time.

Is there a specific laptop that needs to be used for this role (i.e. - Mac or Windows)

Key Skills

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Employment Type : Full Time

Experience : years

Vacancy : 1