Chief Commercial Officer

Executive Director of Global Recruitment - Starwood Hotels

Starwood Hotels is home to some of the most dynamic brands in the world. We exist to improve the planet—one hotel at a time—and we’re defined by impact, purpose, and a deep respect for the world around us.

1 Hotels invites guests to live in rhythm with nature—offering spaces that restore, inspire, and come alive from day to night, where sustainability, wellness, and social energy exist in thoughtful balance.

Treehouse Hotels brings back the wonder of childhood hideaways—cozy, curious, and just a little mischievous. It’s a place to play, dream, and drift off the script, where handcrafted details and nostalgic touches turn every stay into a story.

Baccarat Hotels carries forward a 250‑year legacy and the spirit of l’art de vivre—the French art of celebrating life—with beauty, ritual, and moments of delight.

The Opportunity

The Chief Commercial Officer is responsible for leading the company’s commercial strategy across Revenue, Sales, Digital, and Reservations. This executive role drives topline growth, maximizes profitability, and ensures all customer‑facing functions operate in harmony. The role oversees the full commercial lifecycle—from demand generation and pricing, through digital engagement and direct bookings, to reservations and guest conversion—with the goal of positioning the company as a market leader and delivering sustainable results.

Key Responsibilities

Revenue Management

Own and implement the company’s revenue strategy, including pricing, inventory, and distribution across all channels.

Optimize yield management practices to maximize RevPAR, ADR, and overall profitability.

Lead forecasting, competitive benchmarking, and performance analytics.

Align revenue plans with sales and digital campaigns for consistent topline growth.

Sales & Business Development

Direct global and regional sales teams to deliver corporate, group, leisure, and partnership revenues.

Build and strengthen strategic relationships with corporate clients, agencies, tour operators, and partners.

Set, monitor, and achieve sales performance targets, ensuring accountability across the organization.

Expand commercial opportunities by identifying new markets and customer segments.

Digital & Marketing

Oversee digital platforms including website, booking engines, CRM, and e‑commerce systems.

Drive digital marketing (SEO, SEM, paid media, content, social) to increase direct bookings and brand presence.

Implement data‑driven strategies to optimize conversion rates and digital ROI.

Enhance customer lifetime value through engagement, loyalty programs, and personalization.

Reservations & Customer Engagement

Lead the reservations function across all customer contact points (call centers, online booking platforms, property‑level teams).

Ensure reservations processes maximize conversion, upsell opportunities, and guest satisfaction.

Integrate reservations with revenue management, sales, and digital campaigns for seamless execution.

Implement training, quality assurance, and technology upgrades to deliver consistent service excellence.

Additional Expectations

Serve as a member of the Executive Leadership Team, shaping overall business strategy.

Collaborate with Operations, Finance, and Brand teams to align commercial strategy with service delivery.

Recruit, develop, and retain high‑performing teams across Revenue, Sales, Digital, and Reservations.

Champion a results‑driven culture that values innovation, agility, and accountability.

Qualifications

Bachelor’s degree in Business, Marketing, Hospitality, or related field; MBA or equivalent preferred.

12+ years of progressive leadership in commercial roles (Revenue, Sales, Digital / Marketing, Reservations), ideally in hospitality or travel.

Demonstrated success driving revenue growth through integrated commercial strategies.

Strong digital and e‑commerce expertise with hands‑on CRM and distribution experience.

Proven leadership, team development, and cross‑functional collaboration skills.

Analytical, customer‑centric mindset with a track record of measurable results.

Success Measures

Sustainable revenue growth and improved market share.

Stronger mix of direct bookings vs. intermediaries.

Higher conversion rates and upsell performance in reservations.

Improved digital engagement and marketing ROI.

Achievement of sales and revenue KPIs across all channels.

High team engagement, performance, and retention.

Seniority level : Executive

Employment type : Full‑time

Job function : Hospitality

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