Strategic Account Manager - Retail Media

Strategic Account Manager - Retail Media

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

Strategic Account Manager (SAM)

The Strategic Account Manager (SAM) is a senior client partner responsible for bridging high-level strategy and day-to-day campaign execution. The SAM works closely with clients to understand business objectives, develops cross-channel media plans, and ensures that campaigns deliver both performance and brand impact. This role requires strong analytical, communication, and stakeholder management skills, as well as the ability to translate complex data into actionable recommendations for clients.

What You'll Do

• Lead cross-channel media planning and execution for assigned accounts, ensuring every campaign aligns with client KPIs and category goals.
• Act as the primary strategic point of contact for clients, fielding questions, providing recommendations, and keeping communication clear and proactive.
• Translate performance data into sharp, actionable insights and identify growth opportunities within existing accounts.
• Partner with CX Directors, SMEs, and internal teams to ensure plans are flawlessly activated and optimized.
• Manage timelines, deliverables, and budgets to maintain consistency and accuracy across campaigns.
• Contribute to creative briefs and ensure messaging aligns with both audience insights and media strategy.
• Present performance reviews, quarterly business reviews (QBRs), and optimization plans that move the needle on business results.

How You'll Know You're Succeeding

When you're doing this job well, clients and internal teams both feel the difference :

Who You Are

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.