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Product Strategy Director, Customer Data Platform
Product Strategy Director, Customer Data PlatformMiddle East Development Co. Ltd • Santa Monica, CA, United States
Product Strategy Director, Customer Data Platform

Product Strategy Director, Customer Data Platform

Middle East Development Co. Ltd • Santa Monica, CA, United States
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  • [job_card.full_time]
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Director, Product Management – Customer Data Platform

The Product Director will lead strategy, roadmap development, research, analysis, and execution for Evernorth’s Customer Data Platform (CDP), a running platform powering personalization across Email, SMS, IVR, Bot, and more. The role reports to the Product Strategy Senior Director and focuses on increasing reliability, adoption, and ROI while simplifying the landscape and making clear build / buy / retire decisions.

Key Responsibilities

  • Drive Product Vision & Roadmap : Manage roadmap development, prioritize initiatives, and communicate product strategy to key stakeholders.
  • Translate Strategy into Action : Define business requirements and convert them into measurable product requirements, epics, and user stories with clear acceptance criteria.
  • Enable Capability Development : Oversee design and delivery of platform-level features and enablers (e.g., LLMs, CMS, Enterprise Design Systems, 3rd‑Party Vendors) in partnership with engineering and architecture teams.
  • Champion Governance & Compliance : Establish governance for data layers (AIE, Claims, PHI, Registration) and enforce secure, compliant activation and access controls.
  • Collaborate Across the Enterprise : Engage executive stakeholders and cross‑functional teams—marketing, analytics, operations—to ensure CDP capabilities meet business needs and drive adoption.
  • Measure & Optimize : Define KPIs for capability utilization and business impact, monitor performance, and identify opportunities for enhancement.
  • Evangelize & Enable : Support adoption through training, documentation, and close collaboration with customer‑facing teams to articulate product positioning and benefits.

What We Expect From You

  • Proven track record in conceiving and delivering digital products, ideally with experience in platforms and data products.
  • Ability to oversee new product development from ideation through launch and ongoing optimization.
  • Strategic thinker who anticipates trends and incorporates them into short- and long‑term plans.
  • Exceptional communication skills with experience engaging executive stakeholders.
  • Data‑driven mindset with experience in A / B testing and analytics implementation.
  • Entrepreneurial spirit and ability to thrive in a fast‑paced, dynamic environment.
  • Comfortable working across multiple business units, including Product, Engineering, and Analytics.
  • Strong leadership skills with emphasis on coaching and developing product talent.
  • Qualifications (Minimum)

  • Minimum of a Bachelor’s degree and 7+ years in digital product management, including 5+ years managing other product managers.
  • 5+ years leading platform products (data / MarTech / CDP / decisioning) with enterprise adoption at scale.
  • Technical fluency across data and event architectures (cloud warehouse / lake, streaming / CDC, identity / consent) and observability (metrics, tracing, logs).
  • Familiarity with CDP / engagement technologies (e.g., Redpoint, Adobe RTCDP / Journey Optimizer, Salesforce Marketing Cloud) and Snowflake / Databricks plus streaming frameworks.
  • Preferred Qualifications

  • Ownership of APIs / SDKs with versioning / deprecation and compatibility management.
  • Experience evaluating vendor / legacy stacks and driving consolidate / modernize / retire decisions with ROI and migration execution.
  • Proven record improving developer experience and driving adoption (docs, samples, enablement) with measurable platform KPIs.
  • Compensation & Benefits

    Annual salary range : $158,300 – $263,900 USD, with eligibility for an annual bonus plan and long‑term incentive plan. Benefits include medical, vision, dental, well‑being and behavioral health programs; 401(k) with company match; company‑paid life insurance; tuition reimbursement; a minimum of 18 days of paid time off per year and paid holidays.

    Diversity & Inclusion

    Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws. Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

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