Content Author

RAPP Detroit is looking for a Content Author to join our award-winning Creative team.

WHO WE ARE :

We are RAPP - world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT :

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas : connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.

Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets

YOUR ROLE :

The Content Author is a new, hybrid creative / tech role designed to transform how we build and scale content across CRM and omnichannel platforms. Rather than working in static design tools and passing files through multiple rounds of revisions and handoffs, the Content Author assembles content directly in CRM platforms to deliver personalized experiences at scale.

This includes matrix-based platforms like RAPP's proprietary system E-MILL for live HTML build, Adobe DAMs for asset sourcing, and Adobe Workfront for automated workflow integration. By combining a designer's eye, a writer's ear, and a technologist's comfort with systems, the Content Author brings creative campaigns to life faster, with greater craft, consistency, and scalability.

The ideal Content Author is someone who doesn't fit neatly into traditional roles of designer, developer, or copywriter - but instead thrives at the intersection of all three. You are detail-obsessed, adaptable, and energized by building things directly vision, strong collaboration, and the ability to inspire teams to produce innovative and effective work.

KEY COMPETENCIES :

• Comprehension : Understand design systems, content matrices, and platform requirements to execute at scale.
• Innovation : Spot opportunities for innovation within platform builds, personalization, and testing.
• Iteration and Elevation : Continuously improve processes through QA, testing, and optimization.
• Craft & Execution : Build campaigns and modules across platforms (SFMC, E-Mill, Adobe, CMS) with accuracy and efficiency.
• Storytelling : Demonstrate the value of orchestrated content execution to clients and internal teams.
• Business Contribution : Deliver scale without sacrificing craft, helping clients activate personalization and efficiency.
• Adaptability : Thrive in a fast-paced, dynamic environment, responding to feedback and evolving project needs.

YOUR RESPONSIBILITIES :

SUCCESS CRITERIA

SKILLS AND EXPERIENCE

Our Hybrid Work Model :

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health / vision / dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit A reasonable estimate of the salary for this role, at the time of posting, is $55,000 - $65,000. This range is specific to Detroit and multiple factors are considered in making compensation decisions including, but not limited to : skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

"As an EEO / Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."

NOTE : This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.