Senior Account Planner

A company is looking for a Senior Account Planner (Remote).

Key Responsibilities

Develop comprehensive, integrated media strategies and campaign plans for financial institution clients

Architect cross-channel media plans and optimize budget allocation for maximum ROI

Provide strategic guidance during campaign implementation and analyze performance data for optimization

Required Qualifications

Bachelor's Degree in Marketing, Advertising, Business, Communications, or related field (Required)

8-10+ years of experience in digital marketing strategy, media planning, or account planning (Required)

5+ years developing integrated, multi-channel media strategies and campaign plans (Required)

Demonstrated expertise across multiple digital channels including paid search, paid social, and programmatic display (Required)

Financial services marketing experience (banking, credit unions, fintech) is strongly preferred