Associate Manager, Brand Strategy & Activation Hot Wheels

The Opportunity :    The Associate Manager Brand Strategy & Activation will assist with defining the long-term brand equity positioning and cross-category strategy while also driving day-to-day brand activations in partnership with internal cross-functional teams and external agencies. The Associate Manager will focus on the core Hot Wheels business developing and executing strategies that define the brand strategy accelerate brand awareness drive launches and grow the full franchise business.

What Your Impact Will Be :

• Brand Strategy

Partner with Toy and Franchise Marketing to ensure brand consistency across product experiences and retail

With leadership plan brand moments (anniversaries entertainment launches retail programs) that supports all businesses at retail and work with commercial partners to ensure flawless execution

Qualifications :

What Were Looking For :

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work :

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors :

Who We Are :

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch :

The Culture at Mattel

Corporate Philanthropy

Remote Work : No

Employment Type : Full-time

Key Skills

Customer Service,Brand Management,Communication,ABAP,Bpel

Experience : years

Vacancy : 1