Marketing Communications Manager

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• About Us :
• Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.

Position Overview :

• Blueprint seeks a senior Marketing Communications Manager to oversee and run statewide education and awareness programs.
• This role combines account management, communications, stakeholder engagement, school-based programming, and event operations.
• You’ll own day-to-day delivery, from strategy to execution for statewide digital and earned media campaigns (health, transit, tourism).
• Key Responsibilities Account Management Manage scope, budget burn, staffing plans, vendor SOWs, and timeline; escalate risks with mitigation options.
• Ensure brand and message consistency statewide, while enabling district-level customization.
• Communications & Outreach Lead the customer communications plan aligned to brand messaging and behavior change goals.
• Oversee content calendar (social, email, SMS, web, educator toolkits, PSA), approvals, and performance optimization.
• Coordinate with media relations for statewide messaging and earned media.
• Stakeholder Engagement & Partnerships Build and run a statewide coalition (schools / districts, law enforcement / EMS, hospitals, faith / sports groups, CBOs).
• Stand up and maintain a partner CRM; set partner tiers and MOUs / LOIs; track activations and contributions.

Event & Forum Management Own event playbooks :

• permitting, venue ops, run-of-show, A / V, interpretation, accessibility, and volunteer management.
• Capture learnings and codify improvements into reusable playbooks.
• Qualifications 7–10+ years in program management for public health, transportation safety, education, or community campaigns.
• Demonstrated success delivering statewide or multi-district outreach with measurable outcomes.
• Hands-on experience running large community events and school-based programming.

Strong communicator and organizer :

• builds coalitions, manages vendors, and leads field teams.
• Media / PSA coordination and social content planning experience.
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