Talent.com
Director of Traditional Marketing
Director of Traditional MarketingDiPasquale Moore • Kansas City, Missouri, MO, US
Director of Traditional Marketing

Director of Traditional Marketing

DiPasquale Moore • Kansas City, Missouri, MO, US
job_description.job_card.1_day_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
  • serp_jobs.filters_job_card.quick_apply
job_description.job_card.job_description

TITLE :

  • Director of Traditional Marketing  REPORTS TO :  Chief Marketing Officer  SALARY :  Competitive based on experience  POSITION / TYPE :  Exempt  REQUIREMENTS :  Minimum 12 years of progressive marketing leadership experience; Extensive experience overseeing large-scale TV, radio, print, and OOH programs; Proven ability to manage $30M+ annual offline budgets; Bachelor’s Degree in Marketing, Communications, Business, or related field required; MBA preferred.  “MIKE’S GOT THIS!” – DiPasquale Moore is a premier personal injury law firm headquartered in the heart of Kansas City, Missouri.

Founded in 2013 by Mike DiPasquale and Jason Moore, DM Law’s growth stems from the professional and compassionate legal representation provided after a traumatic and sometimes life-altering event of a personal injury.  Job Overview :

  • DiPasquale Moore is seeking a highly strategic Director of Traditional Marketing to lead the firm’s entire offline media portfolio.
  • This executive will shape the long-term vision, investment strategy, and creative direction for all traditional marketing efforts across existing and expansion markets.  The ideal candidate has deep experience with broadcast production, offline attribution, media economics, and multi-market scaling.

    • This role requires executive-level leadership, analytical rigor, and the ability to balance brand-building with measurable performance outcomes.  Job Duties & Responsibilities :

  • Develop and own the firm’s comprehensive traditional marketing strategy across TV, radio, billboards, print, direct mail, and sponsorships to drive measurable brand awareness and case acquisition.  Lead annual planning and budgeting for all traditional media channels, ensuring spend aligns with firm growth goals and market share objectives.  Translate brand positioning and legal value propositions into compelling mass-market creative strategies that resonate with potential clients.  Manage relationships with media agencies, station reps, billboard vendors, production partners, and printers to negotiate the best possible rates, placements, and added-value opportunities.  Lead development of creative assets (TV spots, radio scripts, billboards, mailers, flyers) ensuring brand consistency, legal accuracy, and high emotional impact.  Direct production timelines, shoot logistics, and post-production for commercials and campaign materials.  Track performance metrics including GRPs, impressions, TRPs, reach, frequency, brand lift, call volume, cost per case, and cost per qualified lead.  Present monthly and quarterly performance reports to leadership, with insights, optimization recommendations, and competitive intelligence.  Work closely with Digital Marketing to align messaging, ensure integrated campaigns, and unify attribution across online and offline channels.  Oversee all traditional sponsorships, community partnerships, and event visibility (sports sponsorships, charity events, neighborhood activations, etc.).  Ensure all event signage, booths, and print collateral align with brand guidelines and deliver high recall among target audiences.  Establish clear KPIs, workflows, production calendars, and quality standards across all traditional marketing efforts.  Knowledge & Skills :   Expert-level knowledge of broadcast, OOH, print, and audio advertising.  Strong financial acumen and experience managing complex, multi-market budgets.  Ability to develop long-range media strategies supported by data-driven forecasting.  Executive communication and presentation capabilities.  Deep experience with offline analytics, MMM, and call attribution models.  Prior experience directing large-scale video and audio production.  Proven team leadership and organizational development abilities.  Employee Perks :   Comprehensive benefits package – Health, Vision & Dental Insurance; 401(k) matching and more!  401(k) matching retirement plan – up to 4% match  3 weeks (120 hours) of PTO  Paid holidays  FREE on-site parking garage  Stability – join a fast-growing, high-energy team with strong leadership and continued growth opportunities  Work / Life balance – do the work you love, with collaborative people and no long or crazy hours!  DiPasquale Moore, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
  • This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.  Powered by JazzHR
    • serp_jobs.job_alerts.create_a_job

    Director Of Marketing • Kansas City, Missouri, MO, US

    Job_description.internal_linking.related_jobs
    Travel Occupational Therapist (OT) in Belton, MO

    Travel Occupational Therapist (OT) in Belton, MO

    AlliedTravelCareers • Belton, MO, US
    serp_jobs.job_card.full_time
    AlliedTravelCareers is working with Aequor to find a qualified Occupational Therapist (OT) in Belton, Missouri, 64012!.With Aequor, you can enjoy the freedom to advance your career and travel the c...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Lifestyle Director

    Lifestyle Director

    Dial Silvercrest Corp. • Overland Park, KS, United States
    serp_jobs.job_card.full_time
    Dial is the place to love the way you work.Our team members get the opportunity to serve and learn from some of the most knowledgeable seniors. Our residents will become your family as we seek to in...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Side Hustle Project Lead

    Side Hustle Project Lead

    Finance Buzz • Spring Hill, Kansas, US
    serp_jobs.job_card.full_time +1
    We’re offering a role for someone who wants to lead their own side-income project in their spare time.You’ll explore various proven side hustles, select the ones that fit your lifestyle, and run th...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Marketing Manager II

    Marketing Manager II

    EVERSANA • Overland Park, Kansas, USA
    serp_jobs.job_card.full_time
    WHAT DOES A MARKETING MANAGER II DO.Were seeking a Marketing Manager who will serve as the linchpin in orchestrating the seamless execution of a diverse range of marketing projects within a regulat...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Program Director Pediatrics

    Program Director Pediatrics

    University of Kansas Medical Center • Kansas City, Kansas, USA
    serp_jobs.job_card.full_time
    SOM KC Pediatrics - Research (PEDS RESEARCH).The Project Director is independently responsible for all facets of the Telehealth Regional Outreach for Communities Kids and Schools (Telehealth ROCKS)...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Reproductive Health Assistant

    Reproductive Health Assistant

    Planned Parenthood Great Plains • Gladstone, MO, United States
    serp_jobs.job_card.full_time
    Planned Parenthood Great Plains has provided access to sexual and reproductive health care since 1935.The high-quality, expert, and compassionate care we provide is shown through our empathetic and...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Local Family Driver - Make Your Own Schedule

    Local Family Driver - Make Your Own Schedule

    Copilot Careers • Stilwell, KS, US
    serp_jobs.job_card.full_time
    Make a difference in your community while earning up to $50 per ride with HopSkipDrive’s $500 Welcome Guarantee! Terms apply. We partnered with HopSkipDrive to find responsible CareDrivers to provid...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Travel - CT Technologist

    Travel - CT Technologist

    Titan Medical (Nebraska) • Freeman, MO, United States
    serp_jobs.job_card.full_time
    WHEN YOU WORK FOR US, WE WORK FOR YOU.With Titan Medical, you gain access to thousands of travel nursing and allied health jobs across the country. You also get unmatched service.From the moment you...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Marketing Specialist

    Marketing Specialist

    Coca Cola • Belton, MO, USA
    serp_jobs.job_card.full_time
    Join the Coca Cola team and be part of a world-renowned company committed to sustainability, diversity, and innovation.As a Marketing Specialist, you will work with a team to develop and execute ma...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Travel Occupational Therapist (OT) - $1,953 to $2,353 per week in Belton, MO

    Travel Occupational Therapist (OT) - $1,953 to $2,353 per week in Belton, MO

    AlliedTravelNetwork • Belton, MO, US
    serp_jobs.job_card.full_time
    AlliedTravelNetwork is working with Fusion Medical Staffing to find a qualified Occupational Therapist (OT) in Belton, Missouri, 64012!. Travel Occupational Therapist (OT).Fusion Medical Staffing is...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
    Regional Hospitalist Medicine Director- BJC MedicalGroup

    Regional Hospitalist Medicine Director- BJC MedicalGroup

    BJC • Westwood, MO, US
    serp_jobs.job_card.full_time
    Additional Information About the Role BJC MedicalGroup is seeking a Regional Hospitalist Medical Director The Regional Hospitalist Medical Director is responsible for providing strategic, clinical,...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director of Maintenance and Construction

    Director of Maintenance and Construction

    Worlds of Fun Careers • Kansas City, Missouri, United States
    serp_jobs.job_card.full_time
    Overview : To direct, oversee and coordinate all phases of maintenance and construction at Worlds of Fun, Oceans of Fun and Worlds of Fun Village including mechanical, electrical, HVAC, landscaping,...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Marketing Manager

    Marketing Manager

    CRB • Kansas City, Kansas, USA
    serp_jobs.job_card.full_time
    CRB is seeking a dynamic Marketing Manager to join our Market Engagement team.This role is ideal for a strategic communicator and skilled organizer who thrives in a collaborative fast-paced environ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Marketing Manager, SmartConnect

    Marketing Manager, SmartConnect

    Spring Venture Group • Kansas City, Kansas, USA
    serp_jobs.job_card.full_time
    The B2B Marketing Manager is a dedicated role designed to support SmartConnect by building and maintaining the B2B marketing role is pivotal in defining executing and owning the SmartConnect B2B m...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Active Pulmonary Disease Officer

    Active Pulmonary Disease Officer

    United States Army • Belton, MO, United States
    serp_jobs.job_card.full_time
    THE ARMY HEALTH CARE ADVANTAGE As a member of the Army health care team, you’ll receive benefits that you won’t be able to get in a civilian career. Challenging Work Feel inspired with great case di...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Marketing Director / Hospital Liaison

    Marketing Director / Hospital Liaison

    Azria Health Olathe • Olathe, Kansas
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    The Marketing Director is responsible for marketing and admissions screenings for the facility.This position requires approximately 80% local travel. This position includes the following duties : .Des...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Director, AP and Commercial Card

    Director, AP and Commercial Card

    Commerce Bank • Kansas City, MO, United States
    serp_jobs.job_card.full_time
    Building a career here is more than just steps on a ladder.It’s about helping people find financial safety and success, helping businesses thrive, and making sure people and their money are taken c...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Regional Manager Business Development Kansas and Central & Northern MO

    Regional Manager Business Development Kansas and Central & Northern MO

    Labcorp • Overland Park, Kansas, USA
    serp_jobs.job_card.full_time +1
    Recognized by Forbes as one of Americas Best Employers For Diversity 2024 and once again named to FORTUNE magazines list of the Worlds Most Admired Companies Labcorp is seeking to hire a Regional M...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted