Marketing Specialist

Job Description

The Market Specialist is responsible for creating, organizing and implementing all marketing efforts for Goodfellow Corporation. This includes the ongoing management and updating of our company website. Development and rollout of marketing materials for presentations, emails, sales handouts and social media platforms. Additionally, this individual will participate in internal and external industry events where strong marketing presence is necessary to drive Goodfellow brand recognition.

Responsibilities

• Gather, assemble and manage effective marketing and promotional content for print, email, and social media platforms to be used to promote the Goodfellow brand
• Write, proofread, and edit creative and technical content across all outlets
• Work with external agencies and vendors to execute marketing programs as necessary
• Collaborate with sales, engineering, and operations to produce relevant content aimed at increasing effective communication and Goodfellow brand awareness
• Create modify and / or design graphic content for ads, marketing materials, sales presentations, videos, and more
• Develop methods to measure and optimize paid marketing initiatives, social media posts, and email marketing
• Support the Goodfellow team with marketing activities by demonstrating expertise in various areas, including advertising, social media, direct marketing, and event planning
• Procure and manage all promotional items used for customer giveaways
• Analyze existing marketing methods with a critical eye to identify and improve current processes when needed
• Participate in industry and company events where marketing and promotional support is necessary
• Perform other duties as assigned

Qualifications

Work environment

Office / Warehouse.

Physical demands

Travel required

Yes. As needed.

Work authorization / security clearance requirements

Authorized to work in the U.S.

Affirmative Action / EEO statement

Goodfellow is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for all employees.

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Job Posted by ApplicantPro