Manager, Social Media

Description

About the Role: The Manager, Social Media will lead the planning, creation, and distribution of Invesco’s organic social media content across North America and EMEA. This role sets and evolves the strategic direction for social media in alignment with the firm’s go-to-market priorities and oversees a team of three to deliver unified, impactful campaigns. Responsibilities include developing audience-first content that simplifies complex concepts, elevates the brand, and drives measurable engagement. The position is hands-on in strategy, content creation, analytics, community development, and campaign management.Responsibilities of the Role:

• Develop and continuously refine Invesco’s organic social media strategy across platforms, including employee advocacy, to drive awareness and engagement in North America and EMEA.
• Maintain a strategic content calendar and identify key moments (markets, culture, sponsorships) to amplify timely and relevant stories.
• Create social media campaigns informed by insights, audits, and alignment with brand and go-to-market priorities.
• Define measurement frameworks, monitor performance, and optimize content distribution based on analytics and key metrics.
• Lead and mentor a team of three social media analysts, fostering expertise and innovation.
• Collaborate with internal influencers to elevate Invesco’s brand and messaging across their social platforms.
• Provide training and workshops to educate internal teams on social media best practices and compliance requirements.
• Build and manage relationships with internal stakeholders, external agencies, and platform partners to leverage insights and trends for brand growth.

Requirements of the role:

• Education: Bachelor’s degree in Marketing, Communications, or related field.
• Experience: 5+ years in social media strategy and program development with proven business results.
• Industry Knowledge: Familiarity with financial services or other highly regulated industries preferred.
• Leadership: Experience managing or leading social/digital teams in fast-paced environments.
• Skills: Strong editorial, written, and creative abilities tailored for digital-first platforms.
• Technical Expertise: Hands-on experience with major social platforms (LinkedIn, X, Facebook, Instagram, YouTube, TikTok) and tools like Hootsuite or Airtable.
• Communication & Collaboration: Excellent ability to inspire audiences and work cross-functionally.
• Attributes: Highly creative, innovative, organized, and passionate about brand and digital marketing.

The salary range in New York City for this position is $105,000 to $125,000/ year. The total compensation offered for this position includes salary and incentive pay and will vary based on skills, experience and location.Full Time / Part TimeFull timeWorker TypeEmployeeJob Exempt (Yes / No)YesWorkplace ModelPursuant to Invesco’s Workplace Policy, employees are expected to comply with the firm’s most current workplace model, which as of October 1, 2025, includes spending at least four full days each week working in an Invesco office. This reflects our belief that spending time together in the office helps us build stronger relationships, collaborate more easily, and support each other’s growth and development.The above information on this description has been designed to indicate the general nature and level of work performed by employees within this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The job holder may be required to perform other duties as deemed appropriate by their manager from time to time.Invesco's culture of inclusivity and its commitment to diversity in the workplace are demonstrated through our people practices. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status. Our equal opportunity employment efforts comply with all applicable U.S. state and federal laws governing non-discrimination in employment.