VP of Marketing (remote, USA)

VP Of Marketing (Remote, USA)

Join the dynamic team at Vacation, the award-winning sunscreen company from Miami USA that's on a mission to make sunscreen fun. Founded in summer 2021, Vacation has swiftly gained acclaim among consumers, tastemakers, press, retailers, and dermatologists alike for the immersive brand world and "leisure-enhancing" products that transport you to paradise and back. Vacation's steady growth is in large part thanks to the company's focus on creativity and innovation, and the team's shared mission to infuse a sense of fun into sunscreen aisles nationwide. You can discover Vacation's products at leading retailers including Ulta Beauty, Nordstrom, and Target.

Role Summary

The Vice President of Marketing at Vacation is a hands-on leader responsible for bringing the marketing vision to life by ensuring the flawless day-to-day execution of all marketing functions. This role is not focused on strategy it's about running the department efficiently, and with a deep commitment to excellence across every detail. Reporting directly to the Co-Founder / CMO, this person will operationalize the marketing vision, freeing up the Co-Founder to focus on the strategic and creative vision for the brand. The VP of Marketing oversees a multidisciplinary team spanning product marketing, brand management, PR, influencer, community management, events, partnerships, and marketing operations rolling up their sleeves to lead, manage, and execute as needed. The ideal candidate is a proactive builder and executor, someone who thrives in a fast-paced, high-growth environment and is excited to drive results through both people and process. They will set a high bar for creative execution, accountability, and operational efficiency, while cultivating a team culture that reflects Vacation's distinctive, eccentric brand identity. This role requires exceptional organizational leadership, an instinct for creative excellence, and the ability to turn strategy into action; ensuring every facet of the marketing department is delivering on time, on brand, and with measurable impact. This is a fully remote role in the United States.

Your Role Will Focus On The Following Core Areas :

Product Marketing

• Guide the new product ideation process in partnership with the VP of Product Development and the Director of Product Marketing, overseeing research, concepting, positioning, and portfolio fit to validate and bring new products to market.
• Lead and develop product marketing communications, working with internal teams to set, launch and maintain the strategic narrative for each product ensuring consistent messaging across all channels (website, retailer sites, training guides, POS, etc.).
• Oversee the creation of guides, resources, and processes that enable the team to craft product marketing copy and ensure its consistent, correct usage across all channels.

Brand Marketing

Strategic Leadership & Team Management

What Excites Us About You

Qualifications

Compensation & Benefits

What We Value

Vacation employees have a deep hunger and eagerness to go above and beyond in everything they do. They love to leave their mark in contributing to the company's growth and, maybe most importantly, they are humble when they do so. No job is too small, and they see every task they do as an opportunity to make a meaningful contribution to the company's overall success. Attention to detail, organization, proactivity, accountability, humility and a sense of humor are cardinal virtues for a Vacation employee.

Vacation is proud to be an equal opportunity workplace. We recognize that diverse teams make the strongest teams. We are committed to equal employment opportunity regardless of gender identity / expression, veteran status, or any other characteristic protected by law. If you have a disability or special need that requires accommodation, please let us know by contacting us at people@vacation.inc so we can do our best to accommodate you in applying for the role.