ABM & GTM Strategy Lead, Mid-Market

Gtm Play Strategy Lead

We're seeking a strategic, sales-aligned marketer to lead the design and orchestration of GTM plays that convert our Mid-Market strategy into pipeline and revenue. As the ABM & GTM Play Strategy Lead, you'll architect integrated 1 : 1, 1 : few, and 1 : many programs that align messaging, channels, and field motions into a cohesive buyer experience. You'll be the primary marketing counterpart to Sales leadershipdriving play design, ensuring end-to-end execution across teams, and owning commercial outcomes for each play.

Key responsibilities include :

• Architecting GTM plays that align marketing, sales, and field motions to create and accelerate pipeline across target Mid-Market segments.
• Owning the play briefdefining target audience, value proposition, and message map in partnership with Product Marketing, refining continuously based on win-room and field input.
• Partnering with Sales to identify business opportunities, design progression plays, and prioritize high-impact accounts and industries.
• Orchestrating integrated marketing activation across digital, field, content, and advertising channelsensuring the play's value proposition shows up consistently across every touchpoint.
• Driving accountability for outcomes, measuring success by pipeline creation, conversion, and influenced revenuenot activity.
• Leading play retrospectives and insights reviews, capturing what worked, what didn't, and how to scale successful motions across future plays.

Serve as the connective tissue between GTM strategy and execution, ensuring clarity, focus, and alignment across stakeholders.

Qualifications include :

Strategic thinker who enjoys architecting systems and frameworks that scale.