Marketing Operations and Data Analyst

Description:

Conexon Connect is looking for a Marketing Operations and Data Analyst to help identify and transform data into operational initiatives and effective campaigns. This position will play a key role in campaign optimization, data management and process development. The analyst will be highly detail-oriented, comfortable working with large datasets, and able to translate complex data into clear, compelling recommendations for both marketing and leadership teams.

Key Responsibilities:

Operational Support:

• Work with marketing team to create, design and deploy strategies for customer acquisition, retention, community building and brand growth, and engagement.
• Partner with operations, sales, and development teams to ensure data insights are aligned with business needs and campaign objectives.

Process Improvement:

• Identify opportunities to streamline reporting and automate data workflows.
• Develop best practices for campaign tracking, lead attribution, and performance measurement.

Data Collection & Management:

• Gather, clean, and validate marketing, sales, and customer data from internal and external sources (HubSpot, website analytics, sign-up tools, cooperative data feeds, etc.).
• Maintain accurate, consistent, and up-to-date data sets to ensure reliable analysis and reporting.
• Develop and manage dashboards to track performance against KPIs and goals.

Analysis & Reporting

• Monitor campaign performance across channels (direct mail, digital ads, social media, PR, events) and generate actionable insights to optimize results.
• Conduct segmentation analysis to identify high-potential customer groups and measure campaign impact by audience type, service area, and offer.
• Analyze customer acquisition, churn, and retention trends, highlighting opportunities to improve marketing ROI.
• Support eligibility data integration efforts, ensuring marketing messages align with real-time service availability.

Requirements:

• Bachelor’s Degree
• 1-3 years of experience in marketing, marketing operations or similar field
• Proficiency in Microsoft Office. Advanced understanding of Microsoft Excel a plus
• Experience with CRM, HubSpot a bonus.
• Experience with Microsoft Power BI
• Comfortable problem solving/troubleshooting operational issues
• Great eye for detail, a creative mind, collaborative work style, and great interpersonal skills with ability to communicate crisply and clearly with a positive attitude.