Sr. Marketing Associate

Sr. Marketing Associate

Founded in 2005, Advantmed is the industry-leading provider of medical record retrieval, medical record review, health assessment, and analytics solutions for health plans and providers. Through a tailored, cost-effective suite of services addressing risk adjustment and quality needs, Advantmed seeks to improve healthcare outcomes and performance across the organizations it serves.

Position Summary : Advantmed is growing rapidly, and we are excited to scale our marketing programs. We're looking for a Sr. Marketing Associate to join our highly collaborative team and help drive Advantmed's growth. The right candidate for the role is a strong marketing generalist who is passionate about increasing both brand awareness and pipeline.

What You'll Do

• Partner with sales, marketing, and other internal stakeholders to drive forward our brand and digital marketing programs to support growth objectives
• Plan, develop, and execute integrated organic, paid social, and email campaigns that drive engagement and generate leads
• Support content creation and work with internal subject matter experts to plan content calendar
• Leverage the marketing and sales tech stack (Salesforce, Pardot, Google Analytics, etc.) to track performance and optimize campaigns
• Maintain corporate website (WordPress), making updates as needed
• Liaise with marketing agencies and external vendors to facilitate the delivery and success of ongoing programs
• Manage inbound leads to generate meetings and pipeline for sales team
• Report on full-funnel performance and make recommendations for optimization
• Support marketing budget management and organization of invoices, contracts, and month-to-month tracking