Product and Content Marketing Lead

Product And Content Marketing Lead

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a full-time Product and Content Marketing Lead to join our fun and growing team. In this role, you will play an essential role in the marketing of our flagship product, IXL, helping to lead the GTM planning process for both new products / features and updates and working to ensure internal and external product marketing communications are executed smoothly. You will create a broad range of product marketing materials to support our customer-facing teams and also develop content marketing pieces to engage with our key audiences : educators, parents, and students.

We're looking for someone who is a strong writer and communicator, creative, organized, proactive, and passionate about IXL's mission to impact education.

This is a full-time position in our San Mateo, CA headquarters office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week.

What You'll Be Doing

• Develop go-to-market (GTM) strategy for new releases and updates
• Project-manage GTM process for many product launches
• Write and develop marketing content, including but not limited to : messaging and positioning documents, emails, web copy, print collateral, blog posts, case studies, and more
• Develop and drive campaigns to increase awareness and use of the product's features by existing customers
• Collaborate with the Marketing team to devise creative ways to reach potential customers and to deepen our engagement with existing users
• Work with colleagues from various teams, including product managers and graphic designers, to coordinate and implement projects from start to finish
• Work to ensure seamless communication flows between Product and Marketing, and between Marketing and customer-facing teams
• Assist with product / messaging training for Sales / customer-facing teams
• Manage 1-2 content marketing associates

What We're Looking For

Our salary ranges are determined by role, level, and location. The base salary range for this full-time position is $100,000 to $150,000 + benefits.

About IXL Learning

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example :

Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.