MarTech Strategy and Marketing Portfolio Senior Manager

MarTech Strategy And Marketing Portfolio Senior Manager

At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice. Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions' Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.

Job Description : At Regions, the MarTech Strategy and Marketing Portfolio Senior Manager leads the development and implementation of marketing technology platforms and tools, as well as collaborates with Marketing Communications on marketing initiatives requiring support from Technology, Data and Analytics, and / or Digital teams. This position contributes to Regions' efforts in attracting new customers and ensuring relevant and effective experiences, as well as data-driven decision making for overall marketing strategy.

Primary Responsibilities

• Develops, defines, and delivers Regions' marketing technology roadmap that is designed for ease of use, automation, and speed to market
• Develops, drives, and implements marketing technology platforms and tools
• Aligns efforts with Regions' strategic vision of generating "always on" and personalized marketing offers
• Ensures marketing technology enables seamless digital customer experiences that are personalized and relevant
• Manages annual budget, recommending adjustments, when necessary, as a result of research and evolving technology needs
• Collaborates with key stakeholders on marketing technology needs
• Continuously monitors trends and developments in the market, as well as peers and related offerings and marketing strategies
• Manages adoption and change management related to migrations from legacy platforms to new, modernized platforms with enhanced capabilities
• Collaborates with Risk to ensure proper risk reviews are conducted on proposed marketing technology platforms and tools
• Manages compliance with internal and external policies, guidelines, and regulations
• Collaborates with Marketing Communications team to capture, summarize, score (value vs. effort), and properly direct all Marketing initiatives that require support from Technology, Data and Analytics, and / or Digital

This position is exempt from overtime requirements under the Fair Labor Standards Act and is not eligible for overtime pay. This position is incentive eligible.

Requirements

Preferences

Skills and Competencies

Position Type Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include : experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job. The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target :

Minimum : $149,338.20 USD

Median : $190,080.00 USD

Incentive Pay Plans : This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and / or company performance. Opportunity to participate in the Long Term Incentive Plan.

Benefits Information Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions' benefits, please click or copy the link below to your browser.

Location Details : Regions Center, Birmingham, Alabama

Equal Opportunity Employer / including Disabled / Veterans