Social Media/Content Coordinator

Responsibilities

Internal and External Communications

• Participate in Department meetings and brainstorming sessions
• Work with the entire team to ensure work is generated correctly

Social Media Management & Campaign Assistance

• Help develop, write, and edit engaging content for social media platforms, blogs, email, and websites tailored to targeted audiences.
• Assist with the planning, scheduling, and publishing of posts across various platforms ensuring consistency with the brand’s voice and style.
• Assist in the planning and execution of social media content marketing campaigns to drive engagement and traffic.
• Travel to & from client locations for on-site client visits to obtain various content.
• Monitor Social Media performance using analytics tools and provide insights to improve strategies and ROI.
• Actively manage and engage with online communities, responding to comments, messages, and reviews promptly and professionally.
• Stay updated on social media trends, tools, and best practices to enhance online presence of BS&D and clients.
• Work closely with marketing, sales, and other departments to align content strategies and business goals.
• Maintain and update content calendars to ensure timely delivery of posts and campaigns.
• Research client Social Media accounts on Facebook, Twitter, LinkedIn, Snapchat, TikTok, & Pinterest for optimization purposes.
• Assist in Reporting

Search Engine Optimization (SEO)

• Conduct and implement various types of Search Engine Optimization (SEO) for various clients.
• Research, identify, and establish partnerships with authoritative websites for link-building.
• Top-to-bottom management of SEO campaigns; generating ranking reports, conducting site audits, handling client concerns, etc.

Website Content Management

• Assist in maintaining/updating client websites
• Writing copy for new websites
• Quality assurance of own work, code testing, etc.
• Cross-browser testing

Minimum Requirements

Education: Bachelor's degree

Experience: Minimum of 3 years in setting up and optimizing digital ad campaigns is required

Serious Candidates Should Possess

Essential Software Skills

• Microsoft Office Suite
• Meta Business Suite
• Hootsuite
• Facebook, Instagram, LinkedIn, X, Tik Tok, Pinterest
• Adobe Photoshop
• Google Workspace

Minimum Requirements

• Willingness to become Google Certified
• Strong organizational skills
• Knowledge and experience in setting up digital ad campaigns
• Project management skills including organizing and managing multiple projects
• Ability to multi-task and take direction in a team environment
• Attend off-site and internal client meetings
• Strong written and verbal communication skills
• Travel out of town when necessary
• Detail and deadline oriented
• Must be flexible and adapt/react to change
• Ability to prioritize