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Manager of Sponsorships and Events
Manager of Sponsorships and EventsLucchese Bootmaker • Dallas, TX, US
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Manager of Sponsorships and Events

Manager of Sponsorships and Events

Lucchese Bootmaker • Dallas, TX, US
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  • [job_card.full_time]
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Job Description

Job Description

Job Summary :

Lucchese Bootmaker is seeking a strategic, detail-oriented Manager, Sponsorships and Events with a proven track record in managing high-impact brand partnerships and experiential activations. Reporting directly to the Senior Manager of Sponsorships and Events, this mid-level role will own the execution and optimization of key brand partnerships—including those with the Dallas Cowboys, University of Texas, and Texas A&M—while uncovering incremental revenue opportunities and ensuring all activations align with Lucchese’s heritage, brand values, and commercial goals.

This role will serve as a cross-functional lead, managing vendor and stakeholder relationships, overseeing end-to-end project management, and supporting the growth of Lucchese’s brand equity through premium experiences and thoughtful storytelling.

Duties / Responsibilities :

  • Manage all aspects of strategic sponsorships and special projects, from ideation to execution, ensuring ROI-driven results and elevated brand visibility.
  • Serve as primary liaison for key partners and internal stakeholders, maintaining alignment across deliverables, timelines, and expectations.
  • Lead planning and implementation of event activations, hospitality programs, and sales enablement opportunities across partnerships.
  • Analyze campaign performance, partnership impact, and event effectiveness; deliver robust reporting with actionable insights and strategic recommendations.
  • Develop and maintain am aster calendar for all sponsorship and event initiatives, ensuring milestone tracking, task management, and KPI achievement.
  • Work collaboratively with cross-functional teams (brand marketing, merchandising, retail, eCommerce, etc.) to integrate partnership touchpoints into the broader marketing ecosystem.
  • Maintain brand consistency and excellence across all experiential touchpoints, communications, and branded content.
  • Identify and present new partnership or activation opportunities that can drive customer acquisition and incremental revenue.
  • Build and manage tools such as status reports, trackers, and executive-level summaries to ensure transparency and alignment.

Required Skills / Abilities :

  • Demonstrated success in executing and optimizing partnerships that drive measurable business results.
  • Excellent project management and organizational skills, with a proven ability to manage multiple priorities under tight timelines.
  • Strong understanding of marketing KPIs, reporting tools, and performance metrics.
  • Comfortable navigating ambiguity and proactively solving challenges; a resourceful and self-directed thinker.
  • Strong interpersonal and communication skills; confident representing the brand with external partners and high-level stakeholders.
  • Deep appreciation for luxury, heritage, and craftsmanship—and an intuitive understanding of Lucchese’s consumer and positioning.
  • Willingness to travel up to 50%as business requires, including weekends and evenings during major activations or events.
  • Education, Experience, and / or Certifications :

  • College Bachelor’s Degree
  • 3–5 years of experience in brand partnerships, sponsorships, or event marketing, preferably within the sports, lifestyle, retail, or premium goods sectors.
  • Physical Requirements :

  • Prolonged periods of walking, standing and sitting in an office environment.
  • Must be able to lift up to 20 pounds at times.
  • Must be able to hear, and listen, to effectively communicate.
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