Demand Generation Manager

Demand Generation Manager

Olo is a leading SaaS platform accelerating digital transformation in the restaurant industry, by helping customers deliver more personalized and profitable guest experiences. As a result, our digital ordering, payment, and guest engagement solutions enable brands to do more with less and make every guest feel like a regular. We're looking for an experienced and results-driven Demand Generation Manager to join our Olo marketing team. In this role, you will be responsible for creating, executing, and optimizing a comprehensive demand generation strategy that drives pipeline and bookings. You'll lead our initiatives in events, account-based marketing (ABM), digital marketing and the strategic use of AI to create, analyze, and report on high-impact campaigns. You are a creative yet analytical marketer who thrives on innovation, has a proven track record of hitting and exceeding pipeline goals, and understands how to leverage teammates, vendors and technology to achieve efficient, successful results.

You can work remotely from anywhere in the U.S. or at Olo's headquarters in NYC.

What You'll Do

Campaign Management : Build, launch, and optimize integrated multi-channel campaigns utilizing multiple content assets to generate qualified leads and drive conversions.

Performance Analysis : Constantly monitor, analyze, and report on the performance of all demand generation activities. Use data to identify trends, measure campaign effectiveness, and make data-backed decisions to improve future efforts.

Events Strategy : Own the end-to-end strategy for many of our in-person and virtual events, including trade shows, conferences, and webinars. This includes pre-event promotion, on-site engagement, and post-event follow-up to maximize ROI.

Account-Based Marketing (ABM) : Develop and execute a targeted ABM strategy to target high-level executives and buyers at key enterprise accounts. You'll partner closely with sales to identify high-value accounts, create personalized marketing plays, and orchestrate multi-channel campaigns that engage decision-makers.

Digital Marketing : Implement digital channels such as LinkedIn advertising, YouTube, and the website to support campaign and pipeline targets.

AI Integration : Identify and implement AI-powered tools and techniques to enhance our demand generation efforts. This includes leveraging AI for content creation and personalization, campaign optimization, understanding campaign results, and automating workflows to improve efficiency and results.

Cross-Functional Collaboration : Work closely with sales, product marketing, and content teams to ensure all marketing activities are aligned with business objectives and create a seamless customer journey.

Budget Management : Manage the demand generation budget, ensuring resources are allocated effectively to achieve business goals.

What We'll Expect From You

Bachelor's degree in Marketing, Business, or a related field.

5+ years of B2B experience in demand generation, with proven experience with events, ABM, and digital marketing channels.

Proven experience using marketing automation platforms such as Hubspot, Salesforce, AI and intent / ABM software.

Experience working with vendors, driving time to value, fast and strategic execution and overall ROI from the partnerships.

Hands-on experience with AI tools for marketing is a plus.

Exceptional communication, project management, and analytical skills.