Position Summary
The Program Manager, Membership is responsible for developing, optimizing, and expanding membership programs that drive engagement, retention, and long-term value for both corporate and individual members. This role serves as a strategic partner to internal teams and corporate members, translating member needs and data insights into scalable, customer-centric solutions. The Program Manager also oversees key operational functions—including onboarding, data integrity, and member communications—to ensure a seamless, high-quality membership experience aligned with a strong Customer Success mindset.
Key Responsibilities
- Develop, enhance, and manage membership programs that increase value, engagement, and retention across corporate and individual member segments.
- Serve as the primary relationship manager for corporate members, helping them maximize program benefits and long-term participation.
- Analyze membership data, trends, and feedback to identify growth opportunities and inform recruitment and retention strategies.
- Design and improve membership offerings by evaluating member needs, industry trends, and program performance.
- Lead onboarding initiatives to ensure a smooth, consistent, and high-quality experience for new members.
- Coordinate and deliver timely, clear, and engaging member communications, including program updates, renewals, and value-added content.
- Maintain accurate and up-to-date membership records by monitoring data integrity and resolving discrepancies promptly.
- Collaborate cross-functionally with Marketing, Customer Success, Certification, Events, and Finance to deliver aligned and scalable solutions.
- Oversee the Corporate Milestone Recognition program, including quarterly reporting, certificate distribution, and external publication updates.
- Monitor program performance and prepare reports for leadership, offering data-driven insights and actionable recommendations.
- Support continuous improvement of membership processes by identifying gaps, streamlining workflows, and enhancing operational efficiency.
Required Knowledge, Skills, and Abilities
Proven ability to develop and scale programs that deliver measurable value and sustained member engagement.Strong understanding of membership-based business models, including corporate and individual structures and retention strategies.Data-driven mindset with the ability to analyze insights, identify trends, and support sound business decisions.Exceptional relationship-building skills, particularly with corporate partners and stakeholders.Strong cross-functional collaboration skills and the ability to influence without authority.Excellent written and verbal communication skills, with experience delivering clear, timely, and engaging messaging.High attention to detail, particularly in data management, reporting accuracy, and operational execution.Ability to manage multiple priorities with urgency while maintaining a high standard of quality.Strong problem-solving skills with a continuous-improvement mindset.Proficiency with CRM and membership management systems; ability to quickly learn new tools and technologies.Education and Experience
Bachelor’s degree preferred.Minimum of three (3) years of experience managing or leading organizational programs, memberships, or customer-focused initiatives.