Vice President, Brand & Communications | Bankrate

Overview :

This role is the driving force behind Bankrates brand evolution shaping how millions of consumers discover trust and engage with the company. Youll define a bold brand identity craft a resonant communications strategy and lead a content roadmap that elevates authority fuels growth and unlocks more efficient acquisition. As the architect of storytelling across paid owned and earned channels youll bring Bankrates mission to life in ways that inspire action and strengthen loyalty.

Youll operate as a key strategic partner to performance product and growth teams ensuring every brand and content investment ladders up to meaningful revenue outcomes. And as a leader of high-caliber talent across Content & Editorial Communications & Media Relations and Brand Strategy & Creative youll build a culture that champions innovation cross-functional collaboration and accountability empowering teams to do the most impactful work of their careers.

This role is open to remote or hybrid candidates (East coast preference) with hybrid being central to our New York NY or Charlotte area offices.

What Youll Do :

• Brand Strategy & Governance
• Define and evolve the brands strategic positioning voice and visual identity across all internal and external communications.
• Own brand guidelines and ensure consistent implementation across paid owned and earned channels.
• Act as brand steward across the org embedding brand thinking into performance product and lifecycle marketing.
• Build and protect Bankrates brand reputation and trust ensuring every consumer touchpoint reinforces the companys credibility and authority in financial guidance.
• Content & Editorial Oversight
• Oversee the content and editorial strategy that strengthens Bankrates authority builds audience trust and supports long-term organic growth.
• Guide the development of high-quality content across formats including editorial research and data-driven reports expert commentary and brand storytelling ensuring consistency with Bankrates voice and strategic positioning.
• Partner closely with SEO Product and Growth teams to ensure content priorities align with business goals and authority needs.
• Set content KPIs aligned with business objectives (e.g. authority signals sessions etc.).
• Lead and mentor editorial leaders and contributors fostering a high-performance culture grounded in creativity rigor and measurable impact.
• Communications Media and Subject-Matter-Experts
• Develop and execute an integrated communications strategy that enhances Bankrates visibility credibility and influence across earned owned and shared channels.
• Lead all external communications including media relations executive visibility and reputation management.
• Oversee internal communications programs that inform engage and inspire employees strengthening alignment with the companys mission and voice.
• Own Bankrates social media strategy and execution driving expert amplification audience engagement and brand-led demand generation across all organic platforms.
• Guide link-building and off-page authority programs in partnership with SEO and Communications teams ensuring outreach and content amplification strengthen domain authority and organic search performance.
• Identify train and lead a roster of spokespeople and subject matter experts to represent the company across interviews events and multimedia platforms.
• Creative & Campaign Integration
• Collaborate with performance marketing and growth teams to bring campaigns to life with on-brand creative assets and messaging.
• Lead brand activations that build emotional resonance and support full-funnel growth.
• Prioritize creative workflows and resourcing in alignment with business goals.

What Were Looking For :

Compensation :

Additionally the following benefits are provided by Red Ventures subject to eligibility requirements.

Who We Are :

Bankrate is redefining the future of financial decision-making. For nearly five decades weve empowered tens of millions of consumers to make smarter financial choices and helped hundreds of leading financial institutions grow. Today were evolving from a marketplace into a next-generation technology platformunderpinned by proprietary data AI-driven innovation and deep enterprise integrations. With our track record of delivering consumers quantifiably better offersfor example on home loans where we lead the marketBankrate stands at the center of the $60B U.S. financial services acquisition opportunity. As we expand through omnichannel marketing and strategic partnerships and launch unique consumer product applications were building a more efficient personalized and connected financial ecosystemone grounded in trust. Join us as we transform five decades of credibility into the next era of financial technology.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race creed color religion gender sexual orientation gender identity / expression national origin disability age genetic information veteran status marital status pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a persons merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process please contact

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Required Experience :

Exec

Key Skills

Change Management,Financial Services,Growing Experience,Managed Care,Management Experience,Analysis Skills,Senior Leadership,Performance Management,Process Management,Leadership Experience,negotiation,Analytics

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 275000 - 387500