Director of Marketing (Alpharetta)

Director of Marketing

Job Description

Job Summary

Develops and coordinates all marketing, sales, and promotional efforts on behalf of the company and its services. Coordinates marketing activities to assure growth, service development, internal communications, quality control, profitability, and operating cost efficiency.

Position Requirements

• 10+ years' experience in a marketing leadership role preferably within a diagnostic laboratory / healthcare setting.
• Bachelor Degree in Business / Marketing, or related field; Master Degree a plus
• Experienced in supporting business development and sales efforts.
• Proven ability to lead and manage complex marketing projects and content rich campaigns.
• Strategic thinker with a data driven mindset and the ability to target and pursue high level objectives.
• Experienced in building, supporting, and managing resources to enhance marketing efforts
• Experienced in digital demand generation, digital marketing, and change leadership.
• Website management proficiency
• Proficient with social media tools such as Facebook, Twitter, LinkedIn, YouTube, Yelp.

Tasks, Duties and Responsibilities

1. Interact with physicians, employees and clients in a positive manner consistent with the mission and values of Bako Diagnostics.

2. Create, Plan, Develop, Implement, and Measure the success of creative marketing strategies that drive tremendous growth for the company; believing that big wins come from big ideas

3. Direct the efforts of the marketing staff and coordinate at the strategic and tactical levels with the other functions of the organization. Lead and grow a creative, forward thinking marketing team.

4. Develop a deep understanding of Podiatry and Dermatology practice economics, laboratory standards and preferences.

5. Create highly-effective promotional / educational materials, exhibits, and digital marketing programs; Experiment and test new channels and techniques within the digital space. Create and manage website content

6. Direct the efforts of the marketing staff and coordinate at the strategic and tactical levels with the other functions of the organization. Lead and grow a creative, forward thinking marketing team.

7. Coordinate the appearance of all Organization print and electronic materials including letterhead, use of logo, brochures, journals etc. Create long-term strategies for content creators to maximize brand awareness and sales.

8. Partner with department leaders to develop strategic campaigns, lead generation, conferences, and marketing events. Partner with VP of Corporate & Professional Relations and the Director of Sales to coordinate all trade events and engage in clinical and marketing discussions with clinicians and association organizers. This will include managing exhibit space, managing lecture opportunities, and managing special promotional event / dinners. Measure and analyze the impact of sponsorship activities, tracking key performance indicators (KPIs) such as brand exposure, lead generation, and revenue growth. Allocate and manage the sponsorship budget effectively, ensuring maximum return on investment (ROI). Ensure that sponsorships align with the company's brand values, image, and messaging.

9. Ensure articulation of Organizations desired image and position, assure consistent communication of image and position throughout the organization, and externally and ensure alignment of clinical messaging with the Chief Medical Officer. Manage corporate communications and brand expansion. Manage social networking strategies i.e. Facebook, LinkedIn, YouTube, Instagram, Twitter. Design and execute digital demand generation strategies to attract, nurture, and convert leads into customers. Leverages digital channels such as SEO, SEM, email marketing, and social media to drive customer acquisition.

10. Collaborate with cross-functional teams to align marketing efforts with Bakos business goals and objectives. Develop overall marketing growth strategy and identify service expansion opportunities (promote new opportunities).

11. Recommend and achieve short and long-term marketing goals and objectives.

12. Manage the marketing budget efficiently, allocating resources to achieve marketing goals and ROI.

13. Develop and maintain relationships with external agencies, vendors, and external partners to help execute initiatives on-time and within budget to ensure high quality and cost-efficient results. Work with colleagues to develop and maintain a strategic perspective based on marketplace and client needs and satisfaction. Track competitor strategies, product development efforts, and overall industry trends and develop strategies as appropriate.

14. Champion innovation and change within the marketing department, adapting to evolving market trends and consumer behaviors.

15. Build and maintain a high-performance culture. Promote and foster a cohesive team environment.