Senior Vice President, Digital Engagement & Web Services

Job Title: Senior Vice President

Location: Barnabas Health Corp

Department Name: Corporate Marketing

Req #: 0000223169

Status: Salaried

Shift: Day

Pay Range: $215,000.00 - $400,000.00 per year

Pay Transparency: The above reflects the anticipated annual salary range for this position if hired to work in New Jersey.

The compensation offered to the candidate selected for the position will depend on several factors, including the candidate's educational background, skills and professional experience.

Senior Vice President, Digital Engagement & Web Services

Job Overview:

The Senior Vice President of Digital Engagement & Web Services is responsible for digital marketing strategy development and oversight of all non-clinical consumer and employee digital platforms. These include but are not limited to the organization’s external company websites and intranets, social channels, email marketing, SMS communications, search engine optimization, digital physician directories, digital appointment scheduling platforms, digital business listings strategies, online reputation monitoring and management for the system as well as functional use and connectivity to EPIC or EMR systems for the purposes of patient insight, relationship building and return-on-investment activity.

The Senior Vice President is also responsible for leading and managing an in-house digital team of content developers, web developers, project managers, platform owners and other digital platform SMEs ensuring execution of all digital activities related to the implementation of the system’s digital consumer strategy. The management of this team and their resources, along with the continual evaluation of their capabilities to meet the evolving needs of the health system and offering suggested changes, will also be a significant part of the Senior Vice President's duties.

Reports To:

• The Senior Vice President of Digital Engagement & Web Services dually reports to the Executive Vice President, Chief Marketing Officer and the Executive Vice President, Chief External Affairs & Policy Officer.

Qualifications:

• 15+ years of experience in digital strategy development and execution within health care required
• A bachelor's degree in business, marketing, communications, digital media, or information science is required
• A master's degree or an MBA is preferred
• Experience working within a digital start-up is preferred
• Experience working within a large health system is preferred
• Passion for digital consumer engagement and how innovations can meaningfully drive empowerment, loyalty and the overall consumer experience within the health system
• Demonstrated ability to promote and manage the implementation of large CAPEX/OPEX IS and IT digital investments
• Experience working with health-care specific digital platforms (Press Ganey, Healthgrades, Leapfrog) and their integration into a larger, consumer-facing marketing technology stack (Google, Meta)
• Knowledge of large healthcare EMR platforms and distinctive features of segment leaders
• Prior experience managing operational and departmental budgets
• Experience overseeing comprehensive digital programming and engagement
• Experience in creating efficient digital processes to improve communication within and across teams within a large and matrixed healthcare organization
• Experience executing and monitoring integrated marketing programs across a variety of digital channels simultaneously
• Ability to multi-task, adapt to changing priorities, be decisive under ambiguity, and meet compressed timelines
• Strong interpersonal and executive presence resulting in the and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences and influence senior executives
• Exceptional written, verbal and presentation communication skills including the ability to explain complex ideas and technologies to non-technical executive management and board members
• Demonstrated ability to work independently, lead initiatives, establish strong working relationships and partner with others
• Experience in successful team building and change leadership involving direct, indirect, and non-reports
• Ability and willingness to review digital programs for efficiency and effectiveness through appropriate measurement standards derived from industry and segment best practices
• Collaborative; ability to see alternative views and adapt to other perspectives
• Strong analytical thinking and excellent project management skills
• Thorough understanding and familiarity with various web platforms and large digital data vendors
• Expert knowledge in the area UX and web information architecture
• Understanding of data needs and data hygiene best-practices including use CDPs - Customer Data Platforms

Essential Functions:

• Collaborate and work with the Chief Marketing Officer, the Chief External Affairs & Policy Officer, and other Marketing and Communications leadership to address and support the strategic marketing and engagement priorities of the team and larger organization.
• Lead the enterprise-wide transformation of the RWJBH digital marketing organization toward more effective and efficient use of enterprise resources, platforms, and expertise across our consumer and employee-facing digital properties
• Develop, lead and implement and variety of consumer-facing digital marketing platforms, tools and tactics with the goal of enhanced consumer functionality and satisfaction.
• Champion best-in-class digital marketing and engagement practices across organizational touchpoints in collaboration with other organizational partners from IT.
• Continually evaluate the skills of Digital Marketing team members ensuring the right knowledge, expertise and attitude are present for appropriate insights and execution
• Create digital customer/patient journey mapping and insights; develop and measure key metrics around digital platforms and channels including SEO rankings, site and page engagement, open rates, Call-To-Action fulfillment, Cost-Per-Acquisition and campaign success metrics

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Benefits and Perks:

At RWJBarnabas Health, our employees are at the heart of everything we do. Driven by our Total Wellbeing promise, our market-competitive offerings include comprehensive benefits and resources to support our employees’ physical, emotional, financial, personal, career, and community wellbeing. These benefits and resources include, but are not limited to:

• Paid Time Off including Vacation, Holidays, and Sick Time
• Retirement Plans
• Medical and Prescription Drug Insurance
• Dental and Vision Insurance
• Disability and Life Insurance
• Paid Parental Leave
• Tuition Reimbursement
• Student Loan Planning Support
• Flexible Spending Accounts
• Wellness Programs
• Voluntary Benefits (e.g., Pet Insurance)
• Community and Volunteer Opportunities
• Discounts Through our Partners such as NJ Devils, NJ PAC, and Verizon
• ….and more!

Choosing RWJBarnabas Health!

RWJBarnabas Health is the premier health care destination providing patient-centered, high-quality academic medicine in a compassionate and equitable manner, while delivering a best-in-class work experience to every member of the team. We honor and appreciate the privilege of creating and sustaining healthier communities, one person and one community at a time. As the leading academic health system in New Jersey, we advance innovative strategies in high-quality patient care, education, and research to address both the clinical and social determinants of health.

RWJBarnabas Health aims to truly make a unique impact in local communities throughout New Jersey. From vastly improving the health of local residents to creating educational and career opportunities, this combination greatly benefits the state. We understand the growing and evolving needs of residents in New Jersey—whether that be enhancing the coordination for treating complex health conditions or improving community health through local programs and education.