Director of Lifecycle Marketing

A company is looking for a Director of Lifecycle Marketing, Growth.

Key Responsibilities

Define and own the lifecycle marketing strategy and roadmap for growth-driving segments

Build a center of excellence for lifecycle practices, including frameworks and KPIs

Lead the redesign of new user onboarding and execute re-engagement campaigns

Required Qualifications

10+ years of experience in lifecycle marketing, CRM, or growth marketing

Proven track record of designing and executing effective lifecycle campaigns

Strong analytical mindset with experience in defining and tracking KPIs

Leadership experience with the ability to manage and mentor a team

Comfortable in a fast-paced, dynamic work environment